Katherine Liolaage 35

President, Concentric Private Wealth

I am a Visionary

40 Under 40
40 Under 40

I am a Leader

40 Under 40
Leaders

I am a Trailblazer

Trail Blazers

I am an Entrepreneur

40 Under 40
Entrepreneurs

I am a Visionary

40 Under 40
Visionaries

I am an Idealist

40 Under 40
Idealists

Meet the Leaders

Whether in their own firms or in their communities, these young people are leading the charge toward innovation in financial planning, bringing new opportunities to advisers and clients alike. Here, they share the best leadership advice they’ve received in their careers.

Meet the Trailblazers

This group doesn’t subscribe to groupthink. They are spearheading new ways of practicing and delivering financial advice — in some cases reaching populations previously considered unprofitable to serve. We ask them about the most unique and unusual ideas they’ve had.

Meet the Entrepreneurs

In addition to helping clients reach their financial goals, some in the advice industry face the challenge of running a business or a team. Others have started companies to support this pursuit. These young people are flourishing amid the balancing act — and some got an early start.

Meet the Visionaries

It’s not about what is, but what will be — and what can be — the future of the financial planning industry for this group of forward-looking advisers, educators and executives. Their insights pull the rest of the profession into the next stratum.

Meet the Idealists

Life experiences shape our ideals, especially for these young professionals who see challenges in the advice industry and the world — and set out to meet them. They also have words of wisdom for the next generation.

About Katherine

The name Katherine Liola chose for her investment advisory firm captured her desire to determine what makes clients tick.

Founded in October 2012, McLean, Va.-based Concentric Private Wealth focuses on comprehensive financial planning and behavioral advice.

"That is what financial planning is all about — understanding the layers of the client," Ms. Liola said. "It's how a person thinks. It's how a person is influenced. At the center of that concentric circle is the client. It always comes back to the client."

She was amazed at the number of times clients had trouble answering the question "Why?" when talking about issues such as retirement age. Instead, they followed a cookie-cutter approach to financial goals.

The lack of deep reflection on internal motivation catalyzed her interest in the behavioral approach to money management.

"I believe strongly in helping shift how people think of money," Ms. Liola said. "It's tailoring and customizing the financial plan so that it's aligned with the client's values. We need to get people to think more personally about what's important to them."

She promotes holistic advice among her peers through Mastermind Study Group, a gathering of five advisers from broker-dealers who share best practices and client experiences.

"We all believe in going deep with our clients, but we all go deep in different ways," Ms Liola said.

Being an avid runner and triathlete helps give her the fortitude and discipline required to build her firm. Ms. Liola also recognizes her teammates.

"Without my staff and my family, there's no way I'd be where I am," she said.

— Mark Schoeff Jr.

Next Profile

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    Adviser and chief operating officer, Mosaic Financial Partners

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Fast Facts

  • Completed her first Ironman in 2011
  • Credits middle-school jobs as actor, babysitter and soccer referee for teaching her "the value of a dollar"
  • Guilty pleasures: red wine, closely followed by Coke Zero