Rachele Bouchandage 39

Director of financial planning, Clark Nuber P.S.

I am a Trailblazer

40 Under 40
40 Under 40

I am a Leader

40 Under 40
Leaders

I am a Trailblazer

Trail Blazers

I am an Entrepreneur

40 Under 40
Entrepreneurs

I am a Visionary

40 Under 40
Visionaries

I am an Idealist

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Idealists

Meet the Leaders

Whether in their own firms or in their communities, these young people are leading the charge toward innovation in financial planning, bringing new opportunities to advisers and clients alike. Here, they share the best leadership advice they’ve received in their careers.

Meet the Trailblazers

This group doesn’t subscribe to groupthink. They are spearheading new ways of practicing and delivering financial advice — in some cases reaching populations previously considered unprofitable to serve. We ask them about the most unique and unusual ideas they’ve had.

Meet the Entrepreneurs

In addition to helping clients reach their financial goals, some in the advice industry face the challenge of running a business or a team. Others have started companies to support this pursuit. These young people are flourishing amid the balancing act — and some got an early start.

Meet the Visionaries

It’s not about what is, but what will be — and what can be — the future of the financial planning industry for this group of forward-looking advisers, educators and executives. Their insights pull the rest of the profession into the next stratum.

Meet the Idealists

Life experiences shape our ideals, especially for these young professionals who see challenges in the advice industry and the world — and set out to meet them. They also have words of wisdom for the next generation.

About Rachele

Rachele Bouchand is a financial interventionist. A certified financial planner, she often works with clients on the verge of making disastrous decisions with their savings.

"The clients don't know. Their advisers will tell them that this type of investment is very conservative, and that's the kiss of death," she said. "I'm hired as an advocate to go to meetings to ask the tough questions. Sometimes it's not because the adviser is bad but because the communication is bad."

Ms. Bouchand began in the financial advice industry as a broker at a wirehouse in 1997, when the stock market and mutual fund industry were booming. She moved to Charles Schwab & Co. Inc. and was a regional financial planner in the Northwest. In fact, Ms. Bouchand was Schwab's top planner in 2002 and 2003 for their 14 regions, leading the nation in the number of financial plans completed and revenue generated from those plans.

She's now director of financial planning at Clark Nuber, a regional CPA and consulting firm, where her focus is a client's "complex financial plan, their entire financial life," Ms. Bouchand said. "We don't sell product or investment management but charge a fee for the service."

She has a steady stream of clients who need help. In one example, an adviser wanted a client in her early 60s to take $400,000 from a retirement account and roll it into a variable annuity. The client told Ms. Bouchand that "the adviser made her feel small and dumb when she asked questions."

In jumped Ms. Bouchand to the rescue. "It was the 11th hour, and she had the check written from the old custodian to the new custodian, but we stopped the transfer of funds," she said.

Ms. Bouchand knows that not every person who needs financial advice can afford it. She contributes pro-bono plans for the Financial Planning Association, and has also served as an officer with the Society of Financial Service Professionals.

— Bruce Kelly

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Fast Facts

  • Lives in Seattle but is a San Francisco 49ers fan
  • Studied ballet for several years and concentrated in dance at college
  • Reads the French newspaper "Le Monde" every day