Luke Dean would love to become a planner and help clients achieve their financial goals. But the way he sees it, he's helping so many more people as the financial planning program director at William Paterson University.
"I could go into the industry and help maybe 40 clients," Mr. Dean said. "But if I help get 40 students every semester into the profession and they each help 40 clients, that's a lot of impact."
During his six years at the university, in Wayne, N.J., the program had become one of the most respected in the nation. Demand for his students, in terms of jobs and internships, greatly outstrips supply. Last year, Mr. Dean received 200 employment queries for his 80 financial planning students. This year, the school will get about 300 offers for its 115 students with the major.
When he began at the school — the first place Mr. Dean worked in the profession — he would cold call advisory firms, hunting for student work opportunities.
In August, he will join Utah Valley University, in his hometown of Orem, Utah, as director of its financial planning degree program.
"Utah Valley has called me for years, and the offer got better and better, as did its financial planning program," said Mr. Dean, who has four children, ages 2 to 9.
Mr. Dean, who earned a doctorate in financial planning at Texas Tech University and degrees from Brigham Young University, said he'll miss William Paterson's student diversity.
"I have loved helping the first-generation college students here at William Paterson succeed," he said. "I get a huge thrill out of it."
— Liz Skinner
Chief wealth officer, Dignitas