February 8, 2012

How to retain female clients

Cathy Saunders, head of the RIA business at Putnam Investments, offers advice to advisers on ways to capture - and keep - female clients.

• client servicing,
• marketing,
• women and investing,
• your practice

December 4, 2011

Advisers: Can you pass the 'trust fall' test?

By Lavonne Kuykendall

If your best conversations with your clients' wives take place at annual holiday parties, that relationship may come to an abrupt end at a time you least expect — right after your client's wife becomes a widow.

• marketing,
• your practice

October 24, 2011

Want to target younger life insurance customers? Get online

By Darla Mercado

With 2011 sales of life insurance products up just 4% over last year, carriers and producers would be well served by mining social networks to step up growth.

• Insurance,
• marketing,
• technology

October 20, 2011

Fiduciary standard an RIA's best friend

By Lavonne Kuykendall

Every time the debate over the fiduciary standard of client care hits the news, RIAs pick up a few more clients.

• marketing,
• registered investment advisers (RIA),
• studies/surveys/statistics,
• TD Ameritrade Institutional

September 27, 2011

Products and insurers' financial strength highly prized by advisers and agents

By Darla Mercado

A LIMRA survey released Tuesday found that 32% of 616 producers picked an aspect of training as the most valued service offered by insurers.

• Insurance,
• marketing,
• studies/surveys/statistics

August 18, 2011

Schwab apologizes to RIA clients for marketing letter gaffe

By Dan Jamieson

The head of Schwab Advisor Services apologized yesterday to the firm's RIA clients for sending a marketing piece sent Aug. 9 to advisers' clients who sponsor Schwab-run retirement plans.

• Charles Schwab & Co.,
• client servicing,
• independent broker-dealers,
• marketing,
• registered investment advisers (RIA)

July 29, 2011

Putnam to kick off NFL season with Patriots partnership

By Darla Mercado

Now that the National Football League's lockout is history, Putnam Investments has teamed up with the New England Patriots in a new marketing arrangement.

• investments,
• marketing,
• mutual funds,
• Putnam Investments

July 10, 2011

Using video in your practice: Are you ready for your close-up?

Video has been around for ages (remember VHS?), but its use as a strategic marketing and communication tool among small businesses is about to explode.

• 3 - Topics,
• marketing,
• technology,
• your practice

June 19, 2011

Advisers: How do you know when it's time for an upgrade?

By Davis D. Janowski

Financial advisers, whether solo practitioners or members of a multiperson firm, need to think regularly about whether their technology is keeping pace with their business needs.

• 3 - Topics,
• client servicing,
• marketing,
• registered investment advisers (RIA),
• technology,
• your practice

June 19, 2011

Special report: Growing your practice

After five years, financial advisory firms move from the startup stage to adolescence, where they are faced with decisions that could affect their business for the next 20 years.

• marketing,
• registered investment advisers (RIA),
• your practice