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A subsidiary of Principal Life Insurance Co.
711 High St.
Des Moines, IA 50392
Year founded: 1968
Year end: Dec. 31
No. of retail offices: 787
All 2014-2011 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
|No. of reps||2,313||2,276||2,283|
|No. of producing reps||2,098||2,053||2,049|
|No. of reps producing $100K-$499K /year||341||334||385|
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|Total revenues: Other||$2,075||$3,000||$387,119|
|Total account assets||$8,732,672,399||$7,455,229,223||$5,952,764,538|
|Total account assets: Other||$4,179,015,873||$3,657,639,925||$3,055,284,083|
|Average assets per rep||$3,775,474||$3,275,584||$2,607,431|
|Excess net capital||$6,720,250||$10,391,130||$10,218,602|
|Total operating expenses||$42,365,476||$38,716,591||$33,838,183|
|Number of active client accounts||90,882||82,533||74,782|
|Allows advisers to use social media||Y|
|Social media sites allowed||Facebook|
|Dedicated mobile application for advisers?||N|
|Primary purpose of mobile application||—|
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