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The O.N. Equity Sales Co.

A subsidiary of Ohio National Financial Services

One Financial Way

Cincinnati, OH 45242

(513) 794-6794

Year founded: 1968

Year end: Dec. 31

No. of retail offices: 477

All 2013-2011 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Retail accounts
  • Advisory accounts
  • Other types of accounts
  • Other types of accounts (specified)

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2013 2012 2011
No. of reps915924944
No. of producing reps698732721
No. of reps producing $100K-$499K /year12512198

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2013 2012 2011
Total revenues$60,281,539$54,283,049$49,467,809
Commission revenues$54,452,843$49,594,492$46,480,882
Fee revenues$5,778,147$4,142,758$2,439,441
Total revenues: Other$40,549$545,799$547,486
2013 2012 2011
Total account assets$8,222,595,500$7,171,473,845$6,321,472,932
Fee-based assets$695,513,254$400,877,788$294,412,653
Total account assets: Other$7,527,082,246$6,770,596,057$6,027,060,279
Average assets per rep$8,986,443$7,761,335$6,696,476
2013 2012 2011
Excess net capital$1,241,654$1,159,108$1,023,954
Total operating expenses$57,793,782$51,942,468$47,121,429
Pre-tax earnings$2,487,757$2,349,581$2,346,391
Number of active client accounts24,18222,07819,429
CEOBarbara A. Turner
Allows advisers to use social media
Social media sites allowed
Dedicated mobile application for advisers?
Primary purpose of mobile application
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

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