2017 Speakers

Eleanor Blayney

Consumer Advocate, Certified Financial Planner Board of Standards

Eleanor Blayney, CFP® is the Consumer Advocate for the Certified Financial Planner Board of Standards, reaching out to consumers to help them understand how financial planning and CFP® professionals can improve their lives.

The author of Women’s Worth, a book about how women can make the most of their financial lives, Eleanor worked with individual clients for more than twenty years to help them articulate and plan for their financial goals. As the only woman partner in a four-partner firm, Eleanor drew upon her female intuition, communication strengths, and facility for sustaining relationships to help build a wealth management firm that has served hundreds of clients in the Washington, D.C. metro area and around the country.

Passionate about finding ways to foster gender parity in the financial planning profession, Eleanor helped to spearhead CFP Board’s Women’s Initiative (WIN) to address the industry’s “feminine famine.” On behalf of the WIN Advisory Panel – comprising leaders in the area of women in financial services – Eleanor authored Making More Room for Women in the Financial Planning Profession, a 2014 white paper which presents the findings of a comprehensive research study on why there aren’t more women CFP® professionals and offers the WIN Advisory Panel’s recommendations to help attract more women to the profession.

Eleanor holds a number of degrees and designations. She earned an MA in English Literature from the University of Cambridge UK and an MBA from the University of Chicago. She is a CERTIFIED FINANCIAL PLANNER™ professional.

Well-known as a conference speaker and frequently quoted in the news media, Eleanor has played a pioneering role in building and shaping the financial planning profession. She has taught for the College of Financial Planning, and has helped to develop practice standards and ethical requirements for CFP® professionals in the U.S.

Visit Eleanor on CFP Board’s website at http://www.cfp.net/learn/advocate.asp or follow her on Twitter at @EleanorBlayney.


Maureen Bromwell

Chief Marketing & Strategy Officer Northern Trust Asset Management

Maureen Bromwell is chief marketing and strategy officer of Northern Trust Asset Management. In this role, Maureen serves on the executive management committee with oversight for the global marketing strategy – driving awareness for the firm’s brand and investment expertise to initiate and strengthen client engagement. Her team is responsible for developing and executing integrated marketing, communications, and business strategies across global client channels, investment platforms, and mediums.

Maureen has over two decades of investment management marketing and business development experience. She joined Northern Trust in 2015 from Munder Capital Management, where she was a managing director and head of marketing. Previously at Munder, Maureen led National Accounts, RIA Sales, and Retail Strategy. Earlier in her career, she worked in marketing at SunAmerica Asset Management and as a financial consultant at Merrill Lynch.

She holds a BBA in Economics from Michigan State University and FINRA series 7 and 26 licenses.


Mark Bruno

Associate Publisher, InvestmentNews

Mark Bruno is the Associate Publisher at InvestmentNews. He is an award-winning journalist, author and researcher who has written and edited for a number of financial publications over the last decade, including InvestmentNews, Financial Week and Pensions & Investments. Mr. Bruno has been recognized with multiple accolades for his writing and reporting, including the American Business Media's prestigious Jesse H. Neal awards, and has also received awards from The Society of American Business Editors and Writers for his breaking news coverage and analysis of the financial services industry. In his current role as the head of digital and research, InvestmentNews has won multiple awards for its website design and databases, in addition to being named one of the top ten business-to-business websites in the media industry. Mr. Bruno is the author of Save Now or Die Trying: Achieving Long-Term Wealth In Your 20s and 30s, one of the top-selling retirement planning books of 2007. He also been featured frequently on television and radio as an expert on investing and retirement, and has also been quoted in numerous newspapers and magazines, including The Wall Street Journal, The New York Daily News, The Chicago Tribune and Investor’s Business Daily.


Marie Dzanis, CIMA®

Head of Intermediary Distribution, Northern Trust

Marie is head of Intermediary Distribution. She is responsible for establishing Northern Trust’s presence in the intermediary market, recruiting and retaining talented sales professionals, as well as developing signi?cant relationships across important industry channels.

Recognized with a “Top Women in Asset Management” award by Money Management Executive in May 2015, Marie has more than 25 years of industry experience. Prior to joining Northern Trust in June 2011, she held executive and leadership positions at iShares/Blackrock, JPMorgan Asset Management, and Smith Barney. She has managed multiple channels and has grown several lines of business in the institutional and intermediary space including securities lending and trading, product development, product sales, sales management and branch management. Marie started in the industry as a financial advisor.

Marie is a graduate of The Catholic University of America (B.A. in Political Theory), the Stanford University Executive Education Program, and the Chicago Booth School of Business Executive Education Program. She received her CIMA® at University of California, Berkeley and is a member and Chairwoman of the Specialty Conference Committees for IMCA®. She also is on the ETF committee for Money Management Institute and currently holds her FINRA Series 7, 24 & 66 Licenses. She serves on the Women’s Board of the University of Chicago Cancer Foundation and is the Founder of the Emergency Champagne Women’s Leadership Group.


Heather Ettinger

Managing Partner, Fairport Asset Management

Heather Ettinger has devoted more than 25 years to the financial services industry and has held leadership roles in acquisition and service, as well as operations and strategic planning.  As Managing Partner of client Fairport Asset Management, Heather specializes in helping clients and their families create strategic financial plans to guide them through life transitions, such as the loss of a spouse, divorce, selling a business, retirement and job changes.  In 2015, Heather was recognized on InvestmentNews’ inaugural “Women to Watch” list for her lasting impact on the financial industry and demonstrated willingness to share her experiences with others.  Wealth Management magazine named Heather one of the “Top 50 Distinguished Women in Wealth Management” in 2008.

Heather is widely recognized for her unwavering dedication to helping other women build their financial acumen, philanthropic legacy and wealth, both in her professional practice and community involvement.  She co-authored two studies about women and their unique needs entitled “Women of Wealth: Why Does the Financial Services Industry Still Not Hear Them?” and “Women of Wealth: What Do Breadwinner Women Want?”  Heather has been featured in many publications including the Wall Street Journal, Investment News, Barrons and Bloomberg.  Recognized as an expert and thought leader on the distinctive needs of female clients, Heather is a frequently-requested speaker for both industry associations and company women’s initiatives.


Heather remains an ardent supporter of her alma maters including Dartmouth College, where she earned a B.A., and Laurel School, where she now serves as an Emeritus Trustee.  She is active with In Counsel with Women and the nationally recognized wealth management study group, Family Wealth Advisors Council.  Heather serves on the Board of Directors of University Hospitals Health System, The Private Trust Company and Asurint-One Source Technology and contributes as an advisory board member for Schwab Institutional Services and InvestmentNews. 

Heather lives in Shaker Heights, Ohio with her husband, Jeff, and considers raising her three kids as her greatest accomplishment.  In her free time, she enjoys playing ice hockey, snow skiing and hiking.


Amy Florian

CEO, Corgenius

Amy Florian is the CEO of Corgenius, and she combines the best of neuroscience and psychology with a good dose of humor in training professionals to build strong relationships with clients through all the losses and transitions of life.

An acclaimed speaker and expert, she is author of over 100 articles and the book “No Longer Awkward: Communicating with Clients through the Toughest Times of Life”. She was recently named one of the 20 Most Creative People in Insurance and Financial Services for her groundbreaking work, and she also was honored as an “Influential Woman in Business” from the National Association of Women Business Owners.

Amy is a former columnist for the Journal of Financial Planning who has been quoted or featured in publications such as the Wall Street Journal, CNBC, MSN Money, Barron’s, On Wall Street, ThinkAdvisor, Investment News, Wealth Management, Financial Planning, and Huffington Post.

Amy holds a Master’s Degree and is a Fellow in Thanatology (the highest level of certification in the field of grief studies).

She taught a graduate class at Loyola University of Chicago for almost 10 years, she has worked with over 2,000 grieving people, and she consults with firms, corporations, and individuals nationwide.


Yonhee C. Gordon

Principal Chief Operating Officer, JMG Financial Group

Yonhee is an owner, Principal and currently serves as the Chief Operating Officer at JMG Financial Group in Downers Grove, Illinois. She is also a member of the Executive Committee and Board of Directors. JMG Financial Group is a wealth management firm that specializes in comprehensive financial planning and investment management services to high net worth individuals. In addition to overseeing the day-to-day and long term operations of the firm, she is responsible for employee and career development. She has been with JMG since 1986.

Prior to her current role, she provided financial planning services to clients, focusing on cash flow management, retirement planning, investment strategies, and income and estate tax minimization. As director of the firm’s trust and estate compliance group, she helped manage the firm’s fiduciary return practice. Yonhee has presented at numerous industry conferences such as the National Association of Personal Financial Advisors (NAPFA), The Women’s Advisor Forum and the Market Summit on topics ranging from career development to business management. She has also enjoyed speaking to students at the University of Dayton RISE conference and the Michigan Technological University Finance Club. She has been featured in many industry publications for her hiring and management practices. Yonhee is a CERTIFIED FINANCIAL PLANNER™ professional, a member of the Financial Planning Association, NAPFA and a board member of the Youth Symphony of DuPage. She holds a BA in Communications with a minor in English from Dominican University.


Elizabeth Grady

Financial Consultant, Baldwin Financial Advisors

Elizabeth is a financial consultant with Baldwin Financial Advisors, LLC where she advises business owners, families and individuals. She was inspired to study finance in college and graduated from DePauw University with a B.A. in Economics & Classical Civilizations in 2014. She has attained her FINRA Series 7 & 66 licenses and is currently pursuing her CFP®, CHFC & CLU designations. Elizabeth has an unbridled enthusiasm for the financial services industry and all that it has to offer her counterparts fostered by her mentor, Kate Leipprandt. Elizabeth is particularly interested in having members of her generation embrace a financial plan, which will give them confidence for the various challenges that they will encounter both personally and professionally. She firmly believes that if one has a balanced, well-thought out strategy, a person will be able to more strongly navigate the peaks and valleys of life with the added benefit of being able to help others. Elizabeth’s confidence in the importance of sound planning was instilled from an early age by her grandfather whose life example bore fruit in his long retirement through age 99.


Kate Healy

Managing Director, Institutional Marketing, TD Ameritrade Institutional

Kate Healy is the managing director of marketing for TD Ameritrade Institutional. In this role, she is responsible for the development of marketing strategies and the execution of programs to help increase awareness and deepen relationships with more than 4,500 independent registered investment advisors (RIAs) who custody with TD Ameritrade Institutional. Healy will oversee the growth of the TD Ameritrade Institutional brand, including the division’s website, social media and advertising efforts. Healy will continue to lead the TD Ameritrade Institutional’s Women’s Leadership Initiative, which supports the professional development of women advisors and assists RIAs market to women investors.

Healy joined TD Ameritrade in 2008, most recently serving as a director of marketing responsible for promoting the firm’s technology and investment products offerings, as well as supporting the firm’s advocacy and client loyalty efforts. Prior to joining the firm, Kate served as vice president of IRA product strategy at Merrill Lynch. She has spent over 20 years in a variety of roles supporting the program development and marketing of financial and estate planning services in the financial planning industry.

Healy holds a Bachelor of Arts in Economics from Rutgers College and has completed the Securities Industry Institute program, sponsored by the Securities Industry and Financial Markets Association (SIFMA) at the Wharton School of Business.


Susan Kay

Vice President and Director of Business Development, MFS Fund Distributors, Inc.

Susan Kay is a vice president and a director of business development at MFS Fund Distributors, Inc., a subsidiary of MFS Investment Management® (MFS®). She has been with MFS for more than 20 years.

Susan has more than 30 years of experience in the financial services industry. In her role as a director of business development at MFS, she has traveled extensively, meeting on a daily basis with top advisors from a wide array of firms. She has been invited into their practices and learned about what has led to their success. She has asked advisors about how they market themselves, how they maintain visibility, how they treat their clients to a consistent five-star experience, how they get referrals effortlessly and how they have created raving fans out of their clients.


Maribeth Kuzmeski

President, Red Zone Marketing

Maribeth Kuzmeski, President of the consulting firm, Red Zone Marketing, Inc founded in 1994. Ms. Kuzmeski and her firm personally consult with some of the nation’s top financial professionals and advisors managing from $250 million to over $1 billion in client assets. She and her firm also work with entrepreneurial-minded corporations, and salespeople on unique marketing messages, strategic marketing planning, recruiting, and business growth.


Kate Leipprandt, CFP®, ChFC, CLU

Owner and Managing Director, Baldwin Financial Advisors

Kate Leipprandt is Owner and Managing Director of Baldwin Financial Advisors, LLC. (Arlington Heights, IL), a registered investment advisory firm, involved in fee-based financial planning, education and consulting. Kate bought the practice in 2014 from her father, Ben G. Baldwin, Jr, CFP®, ChFC, CLU, MSM, MSFS who started the company in 1982. Kate earned her undergraduate bachelor’s degree in Economics with minors in French and Psychology from DePauw University. Kate studied international economics at the University of Strasbourg, France and worked part time as a translator for the Council of Europe during her undergraduate years. Kate is also a Chartered Financial Consultant (ChFC), and Chartered Life Underwriter (CLU) from the American College. Kate Leipprandt earned her CFP® designation in 1988 and works as a CERTIFIED FINANCIAL PLANNER™ Professional. Kate specializes in helping her clients build, protect and sustain financial independence and has a talent for making difficult topics easier to understand.

Kate has taught graduate level courses in finance for the American Bankers Association since 1997 at their National Graduate Trust Schools and began writing their textbooks on Insurance, Retirement Plans and Investments in 2013. Kate’s latest book published in January, 2016 is titled the “Financial Planning Workbook” and is used by ABA’s Wealth Advisory and Personal Trust Series working towards their Certified Trust and Financial Advisor (CTFA) designations in banks across the country. Kate has worked as a Financial Planner since 1988 and has a robust planning practice in Arlington Heights, IL.

Kate is a professional speaker who has appeared as spokesperson for a major financial services firm in national TV advertisements, as well as in “Business Week”, “U.S. News and World Report” & “Working Woman” magazines and other publications including the Chicago Tribune. Kate serves on both the Investment and Endowment committees for her church.

Kate is also a Financial Advisor for a large securities and investment advisory services firm and is licensed to sell insurance, securities, annuities and other products she considers an important ‘tool kit’ for assisting clients. She holds her series 7, 6, 22, 63 & 65 securities licenses.

Associations Kate is involved with include: Financial Planning Association (FPA) and Society of Financial Service Professionals (SFP) and The National Association of Insurance and Financial Advisors (NAIFA) among others.

Personally, Kate has been active in the community as past Co-President of the local High School’s PTA (TPC) board and as a youth soccer coach. She has enjoyed working on several youth mission trips via Appalachia Service Project. Kate volunteers for her church and for her cancer organizations to raise funds to fight sarcoma, a rare cancer Kate survived (leiomyosarcoma) in November, 2015. Kate continues her passion for helping others achieve their goals financially through education and practice within her firm Baldwin Financial Advisors, LLC.


Allyson Lewis

Time Management Expert, The 7 Minute Life

Allyson Lewis is an international time management expert and best-selling author of four books. She works with people who feel crushed by their busy schedules. Her mission is to help people declutter their minds, learn better time management, increase their daily productivity, and feel more confident at work and at home. Her enthusiasm is believable and contagious.

Allyson Lewis passed the Series 7 when she was 22 years old. She was a successful financial advisor for 30 years. As a speaker, trainer, and executive coach she works with companies, teams, and individuals to set goals, increase revenues, acquire net new assets, improve communication, develop repeatable processes and systems, overcome distraction, beat procrastination, and have time to reengage with life.

Lewis has delivered more than 10,000 hours of training and coaching. Her clients include Kellogg’s, Walmart, Morgan Stanley, Northern Trust, IMCA, and the FBI. She has been a guest on CNN and Bloomberg Information TV. Her work has been seen in Investor’s Business Daily, Advisor Today, Morningstar, The Los Angeles Times, The Chicago Sun Times, Woman’s Day, Family Circle, Success Magazine, Real Simple Magazine, and Fast Company.


Sarah Newcomb

Behavioral Economist, Morningstar

Sarah Newcomb, Ph.D., is a behavioral economist for Morningstar. She works to integrate the findings into financial management applications and tools. An interdisciplinary scholar, Newcomb has expertise in consumer psychology, economic decision-making, personal money management, and cognitive and social psychology. Before joining Morningstar in 2015, she earned her doctorate in behavioral economics from the University of Maine, where her work focused on the psychological barriers to sound personal money management. She is the author of LOADED: Money, Psychology, and How to Get Ahead without Leaving Your Values Behind (Wiley, 2016). Newcomb also holds a bachelor’s degree in mathematics from Salem State University, a master’s degree in financial economics from University of Maine, and a master’s certification in personal financial planning from Bentley University.


Shannon Rosic

Multimedia Manager, InvestmentNews

Shannon Rosic is the Multimedia Manager at InvestmentNews. She serves as a specialist who helps drive the development and implementation of integrated content projects. She assists in creating content, both internally and externally, such as interviews, Q&As, event programming, supplements, whitepapers, scripts, and webcast descriptions that helps to extend and expand multimedia and integrated content programs. You will often find her dressed in a purple trench coat and fedora interviewing financial technology firms as her alter ego: Gadget Girl.

Prior to joining InvestmentNews, she was an Account Coordinator at Return Path, an industry-leading email intelligence solutions platform.

Shannon holds a B.A. in Mass Communication from Miami University of Ohio (never to be confused with Florida). She recently relocated to Denver, Colorado from Connecticut, with her husband and miniature Australian Shepherd. All three of them enjoy horseback riding, hiking, and all the outdoor activities the west has to offer.


Judy Rubin

Partner, Plaza Advisory Group

Judy is a top producer at Royal Alliance, which is part of the Advisor Group broker-dealer network. She has enjoyed working in the financial services industry ever since she graduated with a B.S. in Business Finance from the University of Colorado in Boulder, in 1979. Judy began her career as an equity trader working with institutional clients such as pension funds, mutual fund companies, and hedge funds located across the United States. Over time, she recognized her passion for helping families directly and focused her practice on financial planning and private client wealth management.

Today, Judy is a partner with Plaza Advisory Group in Clayton, Missouri and she oversees a team of five professionals who deliver customized financial service and advice to a select group of clients in 26 states. She employs a “big picture” approach when working with clients. “We recognize that proper wealth management must be approached comprehensively, serving a person’s priorities for themselves, their family and their community.” Judy holds Series 7, 24,31,63,65 licenses, is a Certified Financial Planner® and Certified Divorce Financial Analyst™.

Outside of work, Judy is an active community volunteer. She is President of the Board of Directors for Kids in the Middle, a unique organization that offers therapeutic services to children and parents helping them survive and thrive during and after divorce. She is also an active supporter of The Foundation for Barnes Jewish Hospital.


Suzanne Siracuse

VP/Publisher, InvestmentNews

Suzanne Siracuse is a Vice President at Crain Communications Inc and Publisher of InvestmentNews and Investmentnews.com where she oversees the business, editorial strategies, and operations for each brand. With a collaborative and entrepreneurial spirit, Siracuse has helped to make InvestmentNews the leading news source for financial advisers. Her leadership responsibilities include the newspaper, website, e-newsletters, webcasts, research, data, and conferences. Siracuse is also the publisher of Crain’s Wealth. In addition to these responsibilities, Siracuse helped to establish the Invest in Others Community Leadership Awards, which recognize financial advisers for giving back to their communities. She also serves on the board for the Invest in Others Charitable Foundation, is the current Retail Communications Award Chairperson of the RIIA, and is an active volunteer at the Animal Rescue Fund in East Hampton, NY.


Kelly Smith

Managing Director, Charles Schwab, Advisor Services

Kelly Smith is the Managing Director for the Charles Schwab’s Advisor Services- Chicago Metro Sales Relationship Management team. Kelly’s team of relationship managers oversees some of the largest and most complex registered independent advisors in the Chicago Metro Region and is responsible for the overall relationship of those firms at Charles Schwab. In this capacity, Kelly empowers her team to help their clients grow, compete, and succeed by garnering the appropriate resources Charles Schwab has; including business consulting and practice management techniques for advisory firms. Kelly also provides education and training for existing clients and prospects on the value, benefits and features of Charles Schwab’s Advisor Services platform.

Kelly has been at Charles Schwab for the past 13 years and has worked in a variety of positions within Schwab Advisor Services. Previously she was a financial advisor at TD Waterhouse and also has extensive operations experience from working at Merrill Lynch, TD Waterhouse, and Schwab. Prior to her re-joining Charles Schwab, she was based in Taipei, Taiwan and led business development for a Taiwanese company. Kelly earned a bachelor’s degree in Communication and minor in Chinese Studies from the University of Arizona and an M.B.A. in Finance from Loyola University Chicago. She resides in Chicago with her husband and two kids.



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2017 Locations

Chicago • Boston • San Francisco


CHICAGO: April 26

The Westin Chicago River North

320 North Dearborn Street

Chicago, IL 60654

Tel: (888) 627-8359

We have a limited amount of rooms available. The rate is $266 per night.

If you should encounter any difficulty making a reservation at the Westin, please contact Charles Chan Massey at charles@synaxismeetings.com for assistance.

Get map and directions

BOSTON: July 11

The Langham Boston

250 Franklin St

Boston, MA 02110

Tel: (617) 451-1900

We have reserved a room block at the Langham. The rate is $315 per night.

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JW Marriott San Francisco Union Square

515 Mason Street

San Francisco, CA 94102

Tel: (415) 771-8600

We have reserved a room block at the JW Marriott San Francisco Union Square. The rate is $299 per night. To receive this rate, reservations must be made before October 9, 2017.

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