2017 Speakers

Eleanor Blayney

Consumer Advocate, Certified Financial Planner Board of Standards

Eleanor Blayney, CFP® is the Consumer Advocate for the Certified Financial Planner Board of Standards, reaching out to consumers to help them understand how financial planning and CFP® professionals can improve their lives.

The author of Women’s Worth, a book about how women can make the most of their financial lives, Eleanor worked with individual clients for more than twenty years to help them articulate and plan for their financial goals. As the only woman partner in a four-partner firm, Eleanor drew upon her female intuition, communication strengths, and facility for sustaining relationships to help build a wealth management firm that has served hundreds of clients in the Washington, D.C. metro area and around the country.

Passionate about finding ways to foster gender parity in the financial planning profession, Eleanor helped to spearhead CFP Board’s Women’s Initiative (WIN) to address the industry’s “feminine famine.” On behalf of the WIN Advisory Panel – comprising leaders in the area of women in financial services – Eleanor authored Making More Room for Women in the Financial Planning Profession, a 2014 white paper which presents the findings of a comprehensive research study on why there aren’t more women CFP® professionals and offers the WIN Advisory Panel’s recommendations to help attract more women to the profession.

Eleanor holds a number of degrees and designations. She earned an MA in English Literature from the University of Cambridge UK and an MBA from the University of Chicago. She is a CERTIFIED FINANCIAL PLANNER™ professional.

Well-known as a conference speaker and frequently quoted in the news media, Eleanor has played a pioneering role in building and shaping the financial planning profession. She has taught for the College of Financial Planning, and has helped to develop practice standards and ethical requirements for CFP® professionals in the U.S.

Visit Eleanor on CFP Board’s website at http://www.cfp.net/learn/advocate.asp or follow her on Twitter at @EleanorBlayney.


Lisa Dolly

Chief Executive Officer, Pershing, a BNY Mellon company

Lisa Dolly is the Chief Executive Officer for Pershing, a BNY Mellon company, providing leadership for the Pershing family of companies in 23 locations worldwide. Pershing provides global financial business solutions to advisors, broker-dealers, family offices, hedge fund and ’40 Act fund managers, registered investment advisor firms, and wealth managers, helping them to run their business efficiently and serve their clients effectively. Lisa is the chair of Pershing’s Executive Committee and a member BNY Mellon’s Senior Leadership Team. She is a passionate advocate for developing talent and bringing diversity and multiple voices to build the best teams.

Lisa has been with Pershing for over 25 years and brings rich experience to this role. She was most recently the chief operating officer of the firm, sharing leadership for all Pershing affiliates. As COO, she was responsible for ensuring that the firm has the operational controls, administrative and reporting procedures, and people and systems in place to effectively grow and maintain financial strength and operating efficiency.

Previously, Lisa was responsible for the firm’s managed investment business and Lockwood Advisors, Inc. and has held leadership positions in nearly every area of the firm, from Account Management and Client Service to Global Operations. She was also the firm’s chief administrative officer with leadership responsibility for Legal, Compliance, and People Services. She began her career in the Corporate Trainee program.

Lisa has served as chairperson of the Securities Industry and Financial Markets Association (SIFMA) Operations and Technology Steering Committee and has served on cross-industry committees with DTCC. In addition, she volunteers her time with the 30% Club mentoring aspiring professional women. In 2016, Lisa was named to the “Women to Watch” list by InvestmentNews and the “50 Most Influential Women in Private Wealth” list by Private Asset Management magazine.

Lisa earned a Bachelor of Arts degree in Economics from Rutgers University and completed the Securities Industry Institute® program, sponsored by SIFMA, at the Wharton School of the University of Pennsylvania.


Heather Ettinger

Managing Partner, Fairport Asset Management

Heather Ettinger has devoted more than 25 years to the financial services industry and has held leadership roles in client acquisition and service, as well as operations and strategic planning. As Managing Partner of Fairport Asset Management, Heather specializes in helping clients and their families create strategic financial plans to guide them through life transitions, such as the loss of a spouse, divorce, selling a business, retirement and job changes. In 2015, Heather was recognized on InvestmentNews’ inaugural “Women to Watch” list for her lasting impact on the financial industry and demonstrated willingness to share her experiences with others. Wealth Management magazine named Heather one of the “Top 50 Distinguished Women in Wealth Management” in 2008.

Heather is widely recognized for her unwavering dedication to helping other women build their financial acumen, philanthropic legacy and wealth, both in her professional practice and community involvement. She co-authored two studies about women and their unique needs entitled “Women of Wealth: Why Does the Financial Services Industry Still Not Hear Them?” and “Women of Wealth: What Do Breadwinner Women Want?” Heather has been featured in many publications including the Wall Street Journal, Investment News, Barrons and Bloomberg. Recognized as an expert and thought leader on the distinctive needs of female clients, Heather is a frequently-requested speaker for both industry associations and company women’s initiatives.

Heather remains an ardent supporter of her alma maters including Dartmouth College, where she earned a B.A., and Laurel School, where she now serves as an Emeritus Trustee. She is active with In Counsel with Women and the nationally recognized wealth management study group, Family Wealth Advisors Council. Heather serves on the Board of Directors of University Hospitals Health System, The Private Trust Company and Asurint-One Source Technology and contributes as an advisory board member for Schwab Institutional Services and InvestmentNews.

Heather lives in Shaker Heights, Ohio with her husband, Jeff, and considers raising her three kids as her greatest accomplishment. In her free time, she enjoys playing ice hockey, snow skiing and hiking.


Amy Florian

CEO, Corgenius

Amy Florian is the CEO of Corgenius, and she combines the best of neuroscience and psychology with a good dose of humor in training professionals to build strong relationships with clients through all the losses and transitions of life.

An acclaimed speaker and expert, she is author of over 100 articles and the book “No Longer Awkward: Communicating with Clients through the Toughest Times of Life”. She was recently named one of the 20 Most Creative People in Insurance and Financial Services for her groundbreaking work, and she also was honored as an “Influential Woman in Business” from the National Association of Women Business Owners.

Amy is a former columnist for the Journal of Financial Planning who has been quoted or featured in publications such as the Wall Street Journal, CNBC, MSN Money, Barron’s, On Wall Street, ThinkAdvisor, Investment News, Wealth Management, Financial Planning, and Huffington Post.

Amy holds a Master’s Degree and is a Fellow in Thanatology (the highest level of certification in the field of grief studies).

She taught a graduate class at Loyola University of Chicago for almost 10 years, she has worked with over 2,000 grieving people, and she consults with firms, corporations, and individuals nationwide.


Sasha Franger

Head of Content, Great-West Financial®

Sasha Franger is the Head of Content for Great-West Financial where she leads the strategy and execution of marketing programs that help build demand for retirement income from both advisors and their clients. Sasha believes that we do not just want to live longer but that we want to live well longer, and an important aspect of this is to have a plan for financial stability in retirement. Seizing the opportunity to build a thought leadership content program from the ground up, Sasha moved to Great- West Financial in April 2016.

With over 10 years of experience, Sasha started her career as an analyst with Lipper, a subsidiary of Thomson Reuters, where she created reports for Mutual Fund Company Boards. Just prior to joining Great-West, Sasha was a Marketing Manager at Jackson National Life Distributors. Sasha got her undergraduate degree at Vanderbilt University. She also has a Master’s degree in Political Science from Michigan State University. She holds a Series 7* and Series 63 licenses.

When she isn’t building new content for Financial Advisors, Sasha is a busy mom of two who enjoys going on family hikes. She is also known for constantly recruiting members of her team to join her at Toastmasters meetings.


Mary Beth Franklin, CFP®

Contributing Editor, InvestmentNews

Mary Beth Franklin is a contributing editor at InvestmentNews, writing a column for the print edition and a blog for the website. Relying on more than decade of experience as a senior editor of Kiplinger's Personal Finance magazine and editor of the Kiplinger's annual Retirement Planning Guide, Ms. Franklin aims to bridge the gap between what consumers want and what financial advisers can provide. An award-winning journalist, Ms. Franklin covers retirement planning and distributions, tax planning, Social Security issues and the health-care aspects of retirement planning. She is a frequent public speaker, addressing both financial industry and consumer groups, and she has appeared on numerous national and local television and radio programs including NBC's Today show and Meet the Press, the CBS Early Show, CNN and PBS's Wealthtrack program.


Kate Healy

Managing Director, Institutional Marketing, TD Ameritrade Institutional

Kate Healy is the managing director of marketing for TD Ameritrade Institutional. In this role, she is responsible for the development of marketing strategies and the execution of programs to help increase awareness and deepen relationships with more than 4,500 independent registered investment advisors (RIAs) who custody with TD Ameritrade Institutional. Healy will oversee the growth of the TD Ameritrade Institutional brand, including the division’s website, social media and advertising efforts. Healy will continue to lead the TD Ameritrade Institutional’s Women’s Leadership Initiative, which supports the professional development of women advisors and assists RIAs market to women investors.

Healy joined TD Ameritrade in 2008, most recently serving as a director of marketing responsible for promoting the firm’s technology and investment products offerings, as well as supporting the firm’s advocacy and client loyalty efforts. Prior to joining the firm, Kate served as vice president of IRA product strategy at Merrill Lynch. She has spent over 20 years in a variety of roles supporting the program development and marketing of financial and estate planning services in the financial planning industry.

Healy holds a Bachelor of Arts in Economics from Rutgers College and has completed the Securities Industry Institute program, sponsored by the Securities Industry and Financial Markets Association (SIFMA) at the Wharton School of Business.


Susan Kay

Vice President and Director of Business Development, MFS Fund Distributors, Inc.

Susan Kay is a vice president and a director of business development at MFS Fund Distributors, Inc., a subsidiary of MFS Investment Management® (MFS®). She has been with MFS for more than 20 years.Susan has more than 30 years of experience in the financial services industry. In her role as a director of business development at MFS, she has traveled extensively, meeting on a daily basis with top advisors from a wide array of firms. She has been invited into their practices and learned about what has led to their success. She has asked advisors about how they market themselves, how they maintain visibility, how they treat their clients to a consistent five-star experience, how they get referrals effortlessly and how they have created raving fans out of their clients.


Maribeth Kuzmeski

President, Red Zone Marketing

Maribeth Kuzmeski, President of the consulting firm, Red Zone Marketing, Inc founded in 1994. Ms. Kuzmeski and her firm personally consult with some of the nation’s top financial professionals and advisors managing from $250 million to over $1 billion in client assets. She and her firm also work with entrepreneurial-minded corporations, and salespeople on unique marketing messages, strategic marketing planning, recruiting, and business growth.


Rita Robbins

President, Affiliated Advisors

Since founding Affiliated Advisors in 1994, Rita Robbins’ focus has been helping advisors grow strong, effective and efficient businesses. Rita has broken barriers for women in the financial services industry and is a constant force for innovation. She combines extensive industry experience with a proactive, personalized approach toward working with independent financial advisors.


Affiliated Advisors is the among the largest advisor networks at Royal Alliance, a subsidiary of Advisor Group,  with more than 110 advisors in 15 branch offices nationwide, managing over $2 Billion in assets. Affiliated Advisors offers creative ways for advisors to expand their services, with extensive solutions in wealth transfer and intergenerational planning.


In private life, Rita is highly engaged with her community. She currently serves as a Board Trustee for New York City’s Town Hall, an important cultural center and historic landmark. She is an avid New York City Ballet fan as well as a proud proprietor of Lavender Hill Farm in Boyne City, MI.


Shannon Rosic

Multimedia Manager, InvestmentNews

Shannon Rosic is the Multimedia Manager at InvestmentNews. She serves as a specialist who helps drive the development and implementation of integrated content projects. She assists in creating content, both internally and externally, such as interviews, Q&As, event programming, supplements, whitepapers, scripts, and webcast descriptions that helps to extend and expand multimedia and integrated content programs. You will often find her dressed in a purple trench coat and fedora interviewing financial technology firms as her alter ego: Gadget Girl.

Prior to joining InvestmentNews, she was an Account Coordinator at Return Path, an industry-leading email intelligence solutions platform.

Shannon holds a B.A. in Mass Communication from Miami University of Ohio (never to be confused with Florida). She recently relocated to Denver, Colorado from Connecticut, with her husband and miniature Australian Shepherd. All three of them enjoy horseback riding, hiking, and all the outdoor activities the west has to offer.


Suzanne Siracuse

VP/Publisher, InvestmentNews

Suzanne Siracuse is a Vice President at Crain Communications and Publisher of InvestmentNews and Investmentnews.com where she oversees the business, editorial strategies, and operations for each brand. With a collaborative and entrepreneurial spirit, Siracuse has helped to make InvestmentNews the leading news source for financial advisers. Her leadership responsibilities include the newspaper, website, e-newsletters, webcasts, research, data, and conferences. Siracuse is also the publisher of Crain’s Wealth. In addition to these responsibilities, Siracuse helped to establish the Invest in Others Community Leadership Awards, which recognize financial advisers for giving back to their communities. She also serves on the board for the Invest in Others Charitable Foundation, is the current Retail Communications Award Chairperson of the RIIA, and is an active volunteer at the Animal Rescue Fund in East Hampton, NY.



Sponsored by

register now

For nearly four years, the Women Adviser Summit has hosted over 700 women across the country with the goal of investing in their business, their brand and themselves, all while collaborating and networking with like-minded peers. Join in on the experience!

2017 Locations

Boston • San Francisco


BOSTON: July 11

The Langham Boston

250 Franklin St

Boston, MA 02110

Tel: (617) 451-1900

A dedicated room block has been reserved for guests at a special negotiated rate of $315. This rate is available until June 9, 2017. Rooms are available on a first-come, first-served basis. Please click HERE to make your hotel reservation.

Get map and directions


JW Marriott San Francisco Union Square

515 Mason Street

San Francisco, CA 94102

Tel: (415) 771-8600

A dedicated room block has been reserved at the JW Marriott for our guests at a special negotiated rate of $309 for the night of Wednesday, November 8th and $279 for the nights of Thursday, November 9th and Friday, November 10th. This rate is available until October 2, 2017. Rooms are available on a first-come, first-served basis.

***PLEASE NOTE that due to a citywide convention in San Francisco, hotel room availability in the city is extremely tight over our dates. You are encouraged to make your hotel reservations as soon as possible.

Please click HERE to make your hotel reservation.

If you should encounter any difficulty making a reservation at the Westin, please contact Charles Chan Massey at charles@synaxismeetings.com

Get map and directions

For More Information...

Join the Conversation

Join our LinkedIn Group and follow us on Twitter to participate in the most important conversation impacting our industry, and network with other financial advisers who are attending the conference.

NEW Gadget Girl episode! The case of lassoing long-term client engagement @TamaracInc #GadgetGirl Watch the video:… https://t.co/oslpxaWxexMonday, May 22, 2017 11:09AM @eventsFromIN Want to witness the future of #fintech? Join IN @BZAwards in NYC May 11th, & save $200 w coupon code (BZVIP) https://t.co/jbzsttk1W5Monday, May 08, 2017 3:36PM @eventsFromIN Rounding out the #ENVSummit with @CoachJim4UM and team extreme! @acketyack @ShannonRosic https://t.co/c0DF0JcjKvFriday, May 05, 2017 4:08PM @eventsFromIN