Results for "social media"

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Social media's place in marketing

March 19, 2017

I​ didn't start my career in marketing. In fact, my first desire to understand marketing was because I had a sizable sales goal. My position required me to reach a national audience with little to no brand recognition — or marketing budget....

Meet the Social Media Adviser

March 13, 2017

Welcome to the first installment of Social Media Adviser, my new column dedicated to social media tips, tricks and instruction for financial advisers. Before starting at InvestmentNews in November, I worked for many years as the social media...

Adviser's tweet about widow of fallen Navy SEAL sends firm into crisis PR mode

March 2, 2017

The ripple effects from a single tweet Tuesday night during President Donald J. Trump's speech before Congress have turned at least one financial adviser's life upside down, while also sending an unsuspecting financial advisory firm into emergency...

8 social media etiquette mistakes firms should avoid

February 17, 2017

Common online habits and marketing strategies of advisers may be breaking all the digital rules without them even knowing it. Scott Steinberg, author of Netiquette Essentials, which was recently updated, said firms should avoid making these...

Dominate your social media in an hour a week

February 16, 2017

What if I told you that you can spend less than an hour a week and have content for all your social media platforms by using a simple process I can teach you right now? This process has really helped me get more content pushed out across many...

Blogs key to driving traffic to adviser websites, but what topics resonate best?

January 10, 2017

Financial advisers seeking to grow their businesses should carve out more time for writing, as blogs have become an essential tool for finding new clients. “Blogs are vital for firms that want to use their websites to grow their businesses,”...

Josh Brown finds social media is paying off in some unexpected ways

December 8, 2016

The amount of time most financial advisers spend on marketing could be trimmed dramatically by developing a consistent and well-crafted social media presence, according to Josh Brown, chief executive at Ritholtz Wealth Management. Speaking Thursday...

Advisers plan to spend more for compliance and tech in 2017

November 29, 2016

Many financial advisory firms are set to spend more on compliance, technology and marketing next year. Financial advice firms are planning to increase spending next year on compliance and technology, with about 53% of advisers indicating that...

Advisers finding more social media success

October 13, 2016

Financial advisers are increasingly comfortable tweeting and posting to Facebook and LinkedIn as securities regulators have made their expectations about social media more clear. Advisers are finding success using social sites to cull prospects,...

Banks' collaborations with technology firms will benefit financial advisers

October 11, 2016

A recent CB Insights study highlighted some interesting numbers about the “fintech boom” that industry experts and journalists have been discussing over the past year or so. CBI found that a large source of fintech growth has come from banks...

Social media in SEC's crosshairs

September 11, 2016

The Securities and Exchange Commission has issued further guidance on the use of social media by investment advisers. As reported by InvestmentNews on Sept. 6, the guidance came with the release of the final Form ADV and Investment Advisers...

How social insights can supercharge investment research

September 1, 2016

As an investor, social-media data can be one of the most valuable cards in your deck. When used alongside financial data sets, social insights can empower investment researchers, they capture opinions that are often a precursor to consumer behavior....

SEC steps up scrutiny of adviser use of social media

September 1, 2016

The Securities and Exchange Commission is taking a closer look at advisers' use of social media by making their activity part of their annual disclosures to the agency. In a recently released final rule, the SEC said it is adding to Form ADV...

3 email marketing systems that won't break the bank

May 17, 2016

Email marketing can be a great way for financial advisers to reach new prospects. In fact, a recent study conducted by MailChimp indicated that 74% of marketers expect their email to produce a positive return on investment. However, to realize...

What advisers can learn about technology from Guns N' Roses

April 13, 2016

Anyone who knows me knows that I love music of all types. I was fortunate enough to see the recent Guns N' Roses concert in Las Vegas. Axl Rose's voice growled and soared with power and range. Slash was a virtuoso on the guitar, fearlessly pounding...

The coming wave of adviser technology convergence

February 4, 2016

New financial technologies often evolve independent of one another to solve a specific problem, then converge as they mature. At present, the advice industry is in the early innings of what promises to be a new period of major technological...

10 advisers with Twitter power

January 29, 2016

These financial professionals have attracted thousands of followers and done so without flooding the social media platform with 140-character posts or becoming fans of the masses. In addition to having more followers than Tweets published, and...

Adviser's Consultant: How to build a social media strategy that begets business

January 21, 2016

Google “New York wealth adviser” and David Edwards' Heron Financial Group is one of the first firms to pop up, due in part to his early and dedicated approach to social media. The advisory firm founder posts market commentaries, photos from...

Mobile work options impact RIA firms

December 30, 2015

The technology revolution continues to evolve, impacting us in ways that were unimaginable even 10 years ago. The "givens" of today will propel us — or even force us — to examine and change how we manage our work force. Those given factors...

This app can help advisers better broadcast messages to clients

December 22, 2015

According to Bill Winterberg's FPPad Bits and Bytes, the Innovation of the Year award goes to Periscope. Per Bill, “before Periscope was introduced, there really wasn't an easy way for you to stream content in real time for your audience.”...

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