Results for "client prospecting"

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Winning over the ultra-rich means cutting them in on mega deals

June 11, 2018

America's last Gilded Age had its "List of 400": the people said to be worthy enough, or at least rich enough, to climb the pinnacles of high society. Today, in an age of affluence not even the Astors and Vanderbilts might have imagined, there...

401(k) advisers, is your value proposition even valuable?

June 6, 2018

If you talk to any marketing consultant, one of the top things they bring up is having a value proposition. This is commonly known as your "elevator pitch." Basically, if you're at a cocktail party, how do you describe what you do to people?...

Video marketing: The 21st century version of judging a book by its cover

May 14, 2018

We are hardwired to judge a book by its cover, despite what our parents may have taught us. When it comes to attracting new clients, this is a wonderful truth that very few advisers leverage. In fact, most advisers are marketing their "book"...

Time: An asset to be invested, not spent

May 7, 2018

The investment advice industry is a constantly evolving ecosystem. Few trends, however, are as pervasive as the secular shift from commission-based compensation models to asset-based fee structures. The future of the fiduciary rule may be uncertain,...

Key to turning DIY investors into clients: Get specific

May 1, 2018

Financial advisers looking for new clients might consider fine-tuning their marketing efforts to help them stand out, especially when it comes to wealthy do-it-yourself investors. According to an InvestmentNews Research report, the wealthy DIY...

FPA terminates relationship with New York chapter amid allegations of ethical lapse, retaliation

April 2, 2018

The Financial Planning Association has moved to dissolve the FPA of New York following a dispute in that chapter's executive ranks stemming from an allegedly unethical client-solicitation scheme and retaliatory activity against the whistleblower...

Retirement plan advisers ignore content marketing at their peril

March 28, 2018

When I ask retirement plan advisers about their biggest concerns, the most common answer — even in turbulent markets or amid dramatic regulatory changes — is finding new clients. All successful plan advisers have found good ways to prospect,...

6 ways to leverage tax reform in your marketing strategy

March 26, 2018

After months of deliberation, our government passed the largest tax overhaul in over 30 years: the Tax Cuts and Jobs Act of 2017. Whether you agree with the changes or not, the public will need advice on how to manage their finances under the...

What if you found out you were really a ghost?

March 22, 2018

Remember "The Sixth Sense," where (spoiler alert) Bruce Willis goes through the whole movie not realizing he's dead? Did you ever see "The Others," that Nicole Kidman movie where she thinks her house is haunted, (another spoiler) only to find...

Marketing your practice with purpose

March 15, 2018

With the number of personal financial advisers expected to grow by 15% by 2026, effective marketing and communication strategies can make the difference when winning new clients. As the owner of an independent business, your time and resources...

Advisers use tax planning as a hook to find more clients

March 9, 2018

Most tax professionals will acknowledge that the eight weeks leading up to April 15 is the most exhausting time of year. But some financial advisers are still willing to jump into the grind of tax season because it represents a near-certain...

AARP and NASAA launch find-an-adviser tool

January 3, 2018

AARP and the North American Securities Administrators Association have launched an online tool designed to help the investing public find a financial adviser suited to their needs. The national group for seniors and the state securities regulators'...

Envestnet Tamarac overhauls adviser software

November 14, 2017

Envestnet Tamarac is launching a significantly redesigned version of its wealth management software suite for advisers. What was formerly known as Advisor Xi is now simply called Tamarac, but the company says the update is much more than either...

A New Approach: Wealth Management Redefined

October 19, 2017

Wealth Management Certified Professional from The American College Studios on Vimeo. The Wealth Management Certified Professional (WMCP™) designation is an advanced specialization in personal wealth and investment management unlike any other...

Let hard data, not gut instinct, define your ideal client profile

October 18, 2017

In an industry based on facts and figures, why is it that financial advisers base most, if not all their marketing data on "gut instinct"? When asked about a profile of their core client, they rarely base their answers on facts, thinking about...

6 biggest sources of AUM growth at advisory firms

October 13, 2017

Financial advisory firms on average increased their assets under management a total of 16% last year, according to the 2017 InvestmentNews Adviser Compensation and Staffing Study. That total accounts for 6.2% of AUM advisers lost on average...

A special need for financial advice

September 16, 2017

Ellen Rice's father died suddenly this year, and she was surprised to discover he'd left her $1.6 million in property and investments. He had envisioned the inheritance would be a great blessing for a daughter who has struggled financially to...

Tips for helping special needs families

September 16, 2017

All financial advisers can help put families who have special needs concerns on the right course to planning a lifetime of care. These are the basics.

8 ways to enhance client meeting preparation to boost outcomes

August 18, 2017

Advisers who rethink the way they prepare for client meetings can use them as opportunities to generate new business opportunities and to strengthen relationships. Practice management experts John Anderson, managing director and head of practice...

Advisers find summer slowdown has become a thing of the past

August 7, 2017

Summer isn't what it used to be, according to financial advisers. June, July and August used to be slower months when clients vacationed and advisers would recharge themselves and their practices, completing long-term projects aimed at business...

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