How to build an advisory practice that empowers female clients

May 7, 2014 @ 12:00 am

Runtime: 1:59

A childhood loss inspired Debra Taylor of Taylor Financial Group to make sure her female clients never feel lost. Find out what she does differently.

Video Transcript

[MUSIC] In our firm, and in my office, I do not allow women to become disempowered. Growing up, my father died when I was 10 years old, and it was a sudden death, and I know what it's like to be part of a family, where things are happening suddenly and there's fear and uncertainty. And I do not allow that to happen to women in my office. So when we deal with clients that are husband and wife, and we have many of them. And some of our clients, the men are very astute. We have clients who are Hedge Fund Managers, who are Wall Street Traders, Doctors. So these are our clients. And they're coming in here. They are making most of the money for the family it's not all of it. Typically the women is staying at home has been out of the workforce for many years. If he has, and I call that the alpha personality, if he has that alpha personality, I will then direct questions to the woman. So even if he is satisfied with the investment strategy, even if he is good to go, I will literally turn to the woman, and let's say her name is Judy, and I will say Judy, what do you think about this? Judy, do you feel comfortable with this strategy? And I will purposely pull questions out of Judy to get a sense as to where she is in this process. The other thing that I do quite honestly, is I will try to work with Judy on her own. So I will take Judy out to lunch. Next week at my home, we're having a luncheon for 25 women clients that are coming to my home, and it's just women. So I will setup events just for my women client's, even if they are married, so that we can get a connection and an opportunity to work together and socialize together. So that when the are in my office, they do feel empowered and the don't say, gee, this is my husband's financial advisor, he's the Doctor, he's the Trader. They walk in and they say, Debbie is my financial advisor too. [MUSIC]


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