Coverage for financial planners straight from the 2013 FPA Experience Conference from Oct. 19-21 in Orlando, Fl.
Technology integration is a broad field. You know, there's so
many different layers of that. You know, most advisors, I
think, look at integration is just having data move back
and forth. But really, when you look at it from
the process point of view on how to solve, say,
something like the new account opening process, technology integration then
involves multiple platforms, multiple products. It can all work together
in passing data efficiently. You sort of need a middleware
platform to be able to make all that work. So
there's multiple layers of integration, lots of it going on.
I think the innovation that we're seeing really is more
from a process-driven versus actually just data going from, say,
the CRM to forms application. It's really to solve a
process; business process management is sort of the consulting term
we like to use. But in integration, it's really being
driven by the processes of existing advisors' business.