Culture is so important at an advisory firm because it
really sets the vision and the strategy for what the
firm is trying to accomplish. And having a clear vision,
and having a clear strategy for advisors to understand the
direction of the organization. Who they want to serve in
the future, how they want to serve them, how they
want to invest their assets in their company, is extremely
important, how they communicate to their clients, is all part
of the culture of an organization. And we also find
that culture is critical to. Keep talent, in the organization
and to attract new talent to the organization. In fact,
we've learned through our research that the culture of an
organization is the number one reason why an adviser chooses
to affiliate with an organization and it's that culture, it's
that affiliation that drives the business and drives the future
of the company. The cultures that we see succeeding at
the leading firms are those cultures that are very transparent.
In other words, they're speaking frequently with their clients, they're
speaking frequently with their advisors, they have a clear vision.
There's teamwork as this business has become more complex. As
the complexity of investing, of managing a financial plan has
become more complex. The culture of a team, the culture
of transparency and communication has really been what we've seen,
taking shape in the leading organizations. Simple steps to create
a better culture in an organization is to really take
a step back. And really think about, strategically, what you
wanna be, three years from now. Five years from now.
And understand, are all the investments that you're making today
have you on a course to achieve that position in
three years? In five years? And if not. Come back
to where you are today. Make changes in your investment
strategy. Make changes in how you're investing in your talent.
And, in fact, if you need to need to adjust
the talent that you have in your organization, so you
can get to that position that you want to be.