As a woman in the industry, I’ve been able to make a difference, but it hasn’t always been easy.

Cheryl%20Nash Cheryl%20Nash

Cheryl Nash

President, Investment Services, Fiserv

Women need more education about opportunities available to them in the financial services, according to Cheryl Nash. "They don't realize the vast number of jobs available," she said. "Most think it's only about being an investment banker."

To address the challenge, Ms. Nash recently became the leader of the Women in Wealth Management component of the Envestnet Institute On Campus program.

Now in 25 colleges, and expanding to more each year, the program offers two free online semesters of financial education, consisting of several modules covering industry structure and jargon. It is meant for sophomores and juniors.

Ms. Nash's plan for the women's initiative is to create webinars, chat sessions and in-person roundtables to teach and engage women. Participation in the program has been growing rapidly, with 14 women completing the program in 2015, and 360 expected to finish by the end of 2017, she said. She hopes to double that number in the next three years.

Women who complete the course are invited to join Ms. Nash's private LinkedIn group for continued networking and career support.

It's a labor of love for her.

"I've been extremely fortunate," she said. "As a woman in the industry, I've been able to make a difference, but it hasn't always been easy. I want to make it easier for the next generation."

— Deborah Nason

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