Teens pull rabbit out of a hat

May 14, 2007 @ 9:30 am

By Aaron Siegel

NEW YORK — Three high school students are using a fuzzy brown rabbit in a pair of blue overalls to teach second graders about the need to start saving early — and the teens are up for a national award.

High school freshmen from the Family Career and Community Leaders of America Inc. club at San Saba (Texas) High School have used the Sammy Rabbit character to encourage children to read and save. The club is a family-focused student organization based in Reston, Va.

“[Sammy Rabbit] gives children a visual, and the songs are really catchy, and it has a strong message for children,” said Jane Carter, a teacher of family and consumer sciences at San Saba High who serves as adviser to the club.

She added that the students — Amanda Carpenter, Natasha Hernandez and Beka Wright — will compete in the National FCCLA Star Events competition in Anaheim, Calif., July 8-12. They already have won the Texas FCCLA Star Events’ Focus on Children contest.

Sammy Rabbit is the brainchild of Sam Renick, a former financial adviser with independent broker-dealer National Planning Corp. of Santa Monica, Calif. Mr. Renick, who also founded Los Angeles-based It’s a Habit Co. Inc., created the character in 2000.

His idea led to two books and music focused on getting across the message of financial education.

“One of the problems with all of the financial-education initiatives is that there is nothing that is targeted to kids,” Mr. Renick said. “How many financial services education programs can you sing about, dance with and hug?”


What do you think?

View comments

Recommended for you

Featured video


Financial health of advisory firms is excellent. Or is it?

Deputy editor Bob Hordt and senior columnist Jeff Benjamin discuss the fact that double-digit growth in revenue and assets doesn't necessarily spell a rosy future.

Latest news & opinion

Don't be fooled by the numbers — the industry is in a dangerously vulnerable state

Last year's stock market gains helped advisers turn in solid growth in assets and revenue, but that growth could disappear in the next market downturn.

Divided we stand: How financial advisers view President Trump

InvestmentNews poll finds 49.2% approve of his performance, while 46.7% disapprove. How has that changed over the course of his presidency?

10 states with the most college student debt

Residents of these states have the most student debt when you consider their job opportunities.

Ex-Wells Fargo brokers sue for damages, claiming they lost business in wake of scandals

In a Finra arbitration complaint, two brokers allege that Wells Fargo's problems damaged their business.

Invesco to buy OppenheimerFunds

Deal brings Invesco another $246 billion in assets, as well as high-fee actively managed funds.


Hi! Glad you're here and we hope you like all the great work we do here at InvestmentNews. But what we do is expensive and is funded in part by our sponsors. So won't you show our sponsors a little love by whitelisting investmentnews.com? It'll help us continue to serve you.

Yes, show me how to whitelist investmentnews.com

Ad blocker detected. Please whitelist us or give premium a try.


Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print