ProShare Advisors LLC is extending its dominance of the leveraged exchange traded funds market with the launch of four strategies, the company announced today.
The Bethesda, Md.-based firm, which is already holds more than $25 billion of the $35 billion in total industry leveraged-ETF assets, has added four funds that seek to offer double the performance of select foreign indexes.
The Ultra MSCI EAFE (EFO) is designed to offer 200% of the daily performance of the MSCI EAFE Index, the Ultra MSCI Emerging Markets (EET) 200% of the daily performance of the MSCI Emerging Markets Index, the Ultra FTSE/Xinhua China 25 (XPP) 200% of the daily performance of the FTSE/Xinhua China 25 Index and the Ultra MSCI Japan (EZJ) 200% of the daily performance of the MSCI Japan Index.
ProShares already has six ETFs that offer short exposure to various international markets.
The latest product launch is in response to investor demand for strategies that allow for enhanced exposure to some the hottest international markets, according to ProShares chief executive Michael Sapir.
“With some international markets posting strong year-to-date returns, investors are expressing interest in tools that allow them to gain magnified exposure to these markets,” he said in a statement. “Over the coming weeks, we plan to further expand our international offerings with ETFs covering more regions and specific countries.