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Top 25 technology products used by advisers

Rankings of the most frequently used software and technology products, according to an InvestmentNews survey

In June 2013, more than 1,300 advisers responded to an InvestmentNews survey on their technology usage and satisfaction. The results below show the most popopular products overall.


Product # of users Category
1 MoneyGuidePro (PIETech Inc.) 470 Financial planning
2 Redtail (Redtail Technology) 403 CRM
3 Junxure (CRM Software Inc.) 196 CRM
4 PortfolioCenter (Schwab Performance Technologies) 191 Portfolio management
5 LaserApp (LaserApp Software Inc.) 180 Document management
6 Albridge Wealth Reporting (Albridge Solutions Inc.) 158 Account aggregation
7 Albridge Wealth Reporting (Albridge Solutions Inc.) 157 Portfolio management
8 ByAllAccounts Inc. 142 Account aggregation
9 eMoney360 (eMoney Advisor) 123 Financial planning
10 Morningstar Office (Morningstar Inc.) 114 Portfolio management
11 eMoney 360 (eMoney Advisor) 109 Account aggregation
12 Salesforce CRM (Salesforce.com, includes versions offered by Schwab, TD Ameritrade, XLR8 and AppCrown overlay products) 100 CRM
13 Redtail Imaging (Redtail Technology Inc.) 95 Document management
14 NRS ComplianceMAX (National Regulatory Services) 62 Compliance
15 Morningstar Advisor Workstation (Morningstar Inc.) 56 Financial planning
16 Advisor Rebalancing (Tamarac Inc.) 56 Portfolio rebalancing
17 Morningstar Principia CAMS (Morningstar Inc.) 52 Portfolio management
18 Schwab Portfolio Rebalancer (Schwab Advisor Services) 51 Portfolio rebalancing
19 Laserfiche (Laserfiche) 49 Document management
20 NaviPro Planning Suite (Zywave) 48 Financial planning
21 Microsoft Dynamics CRM (Microsoft Corp., includes Tamarac’s Advisor CRM and that from Salentica) 46 CRM
22 Advent Black Diamond Performance Reporting (Advent Black Diamond) 45 Portfolio management
23 Worldox (World Software Corp.) 44 Document management
24 Paperport (Nuance Inc.) 40 Document management
25 Grendel Online (Big Brain Works LLC) 38 CRM
Excludes adviser created, outsourced and broker-dealer platform softwares

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