Robo startups turn to low-risk offerings in anticipation of downturn

Products less susceptible to recession could keep customers from leaving

Dec 4, 2018 @ 11:27 am

By Bloomberg News

Most robo-advisers have known only one kind of economy: perpetual growth. But with the prospect of a long-overdue downturn looming, some wealth management startups are taking steps to mitigate financial risks for their customers — and themselves.

Betterment, an early digital wealth management company, said it's introducing a tool on Tuesday that recommends a safe amount for customers to keep in their checking accounts based on their spending habits. It works with another recent Betterment feature, called Smart Saver, to automatically shift extra money into bonds and other low-risk assets.

(More: Writing on the wall for direct-to-consumer robo startups)

"The market context is absolutely relevant," said Mike Reust, the company's chief technology officer. "You can't ignore it."

Robo-adviser startups have greatly benefited from the boom times by referring people to high-performing, low-cost exchange-traded funds. The companies are now starting to brace for a seemingly inevitable and prolonged stock decline that analysts say could drive people from their investing services. Offering products that are less susceptible to a recession could keep some customers from running off with their cash.

Another popular robo-adviser, Wealthfront Inc., has explored potentially offering a product akin to a savings account. In a bid to attract more customers, Wealthfront said Tuesday that it would offer financial planning for free without requiring people to put money into the service.

Betterment released Smart Saver in August, pitting the product directly against a traditional bank account. The company said customers could see a 2.1% yield, which is much better than the average interest from a U.S. savings account but about on par with free online services from Goldman Sachs Group Inc., Social Finance Inc. or Ally Financial Inc.

Two important differences: Betterment doesn't guarantee its advertised yield rate, and the company takes a management fee of 0.25%. Unlike a savings account, though, Betterment's Smart Saver isn't subject to annual taxes on interest. Customers pay after they pull money out.

(More: Market pullback presents robo-advisers with biggest test yet)

Starting Tuesday, Betterment said all customers using Smart Saver will be able to review custom recommendations for how much to keep in checking accounts to cover bills and keep a safe buffer. Only some people will get the version this week that automatically moves money between accounts. The company said everyone should have it by January.

As more Americans consider the consequences of a bear market, Reust said computers can play a role in maintaining a safety net: "We've been testing this against a pretty long history of real-world client data for a while to make sure that we aren't being too aggressive."

0
Comments

What do you think?

View comments

Recommended for you

Featured video

Events

4 secrets to adviser growth: Client experience

The client experience is critical for firms to thrive today. This is especially true for your wealthiest clients. SEI's John Anderson and Allie Carey offer some strategies for success.

Latest news & opinion

Top 10 RIAs in the Northeast

These are the largest registered investment advice firms in the Northeastern U.S., in terms of assets under management.

10 predictions for financial advice in 2019

Deloitte expects these 10 changes will hit the financial advice business in 2019.

Midwestern magic? RIA assets soared nearly 30% there last year

Theories for what's driving the growth spurt abound, but it surpassed all other regions of the country.

8 apps advisers love for getting stuff done

We reached out to advisers to find out which apps they are using to run their business more efficiently.

X

Hi! Glad you're here and we hope you like all the great work we do here at InvestmentNews. But what we do is expensive and is funded in part by our sponsors. So won't you show our sponsors a little love by whitelisting investmentnews.com? It'll help us continue to serve you.

Yes, show me how to whitelist investmentnews.com

Ad blocker detected. Please whitelist us or give premium a try.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print