Carson Wealth snags Wells Fargo Advisors team in Iowa

Worsfold Wealth Management runs $500 million in clients assets and is the first wirehouse team to join Carson Wealth

Jan 7, 2019 @ 12:31 pm

By Bruce Kelly

Carson Wealth has picked up a team of four financial advisers from Wells Fargo Advisors in Des Moines, Iowa.

Led by 30-year brokerage veteran Joel Worsfold, the team moved on Friday, according to Mr. Worsfold's BrokerCheck report.

Ron Carson, Carson Wealth's founder and CEO, said Worsfold Wealth Management had close to $500 million in client assets and that it was the first team from a wirehouse to move to Carson Wealth, an independent RIA and brokerage. Like Mr. Carson, Mr. Worsfold's team will now be affiliated with Cetera Advisor Networks.

Mr. Worsfold has recently appeared on Barron's ranking of top advisers nationally and locally in Iowa, Mr. Carson noted.

"This is a big deal for us," said Mr. Carson. "He's able to walk in and use a turnkey setup for his office. He's excited to be a true fiduciary for his clients."

A spokeswoman for Wells Fargo Advisors, Shea Leordeanu, did not return a call seeking comment.

Mr. Carson added that "several" more wirehouse advisers and brokers have committed to join Carson Wealth over the next several months.

When they join the firm, advisers can brand either under their own firms' names or the Carson Wealth brand, Mr. Carson noted. "Wirehouse brokers are champing at the bit to put their clients' interests first," Mr. Carson said. "This is a movement that is accelerating."

Carson Wealth has more than 100 offices under its roof with $7.5 billion in assets under management.

Two years ago, Mr. Carson left his former, longtime broker-dealer, LPL Financial, to move to Cetera. At the time, he said that he ultimately lost faith in the ability of LPL to provide the technology and services he felt he needed in order to move his firm into the future.


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