Alexa von Tobel is seeking $200 million to launch a new venture capital fund called Inspired Capital Partners, according to a Form D filed Wednesday with the Securities and Exchange Commission.
The filing comes just a few days after Ms. von Tobel announced she was leaving Northwestern Mutual, where she served as the insurance company's chief innovation officer, to launch her own company. In a statement, Northwestern Mutual said the opportunity will enable Ms. von Tobel "to continue on an entrepreneurial path and expand her leadership in the broader innovation community."
Not much information is available about Inspired Capital Partners outside of the name and that it's registering as a venture capital fund, based in New York and under Ms. von Tobel's name. She also updated her LinkedIn page to list her current job as the founder and managing partner of Inspired Capital.
Ms. von Tobel has already started making personal investments in fintech startups. In December, she was part of a $12.8 million funding round for Propel, an app that helps consumers manage government benefits.
She rose to prominence as the founder of LearnVest, an early entrant in the robo-advice market and one of the first companies to embrace the hybrid model of giving investors automated investing along with access to a human adviser.
Northwestern Mutual acquired LearnVest in 2015 for $250 million. It shut down LearnVest's financial planning service over the summer and relaunched the website as a blog covering money, career, lifestyle and debt issues for millennials.