The financial advice profession has a significant stake in whether clients — or potential clients — are financially literate.
After all, clients who possess the knowledge, skills and confidence to make prudent financial decisions are better clients. They're less likely to be spooked by normal market fluctuations, more likely to recognize the value of a disciplined savings strategy, and more likely to recognize the value of professional financial advice.
We know you care. In fact, 78% of advisers recently surveyed by InvestmentNews and BNY Mellon Pershing agreed that financial literacy is a critical issue. Yet, just 41% of those surveyed are involved in an initiative aimed at a solution.
With that in mind, we're pleased to announce a new effort aimed at providing inspiration, education and awareness around financial literacy. We'll begin our initiative by committing to publish content that will serve as a call to action and a valuable resource around this issue, including staff-written articles, profiles, video and webcasts.
We'll also publish thought-provoking columns on financial literacy from some of the brightest minds in the industry. Mark C. Tibergien, CEO of BNY Mellon's Pershing Advisor Solutions, wrote our first outstanding column, "Our future impact hinges on education."
InvestmentNews is committed to improving financial literacy through financial advisers. We look forward to engaging with you in this conversation in the year ahead.
Suzanne Siracuse is CEO and publisher and Frederick P. Gabriel Jr. is editorial director of InvestmentNews.