WisdomTree Investments Inc. explored a sale late last year and held talks with JPMorgan Chase & Co., according to people familiar with the matter.
WisdomTree's negotiations with JPMorgan ended in December because the parties couldn't agree on a price as the asset manager's shares tumbled amid a rout in U.S. stocks, said the people, who asked to not be identified because the matter isn't public.
WisdomTree is no longer actively pursuing a sale, but could seek to put itself back on the block if its shares rebound, one of the people said.
Representatives for WisdomTree and JPMorgan declined to comment.
WisdomTree's shares rose as much as 6.9% and traded up 3% to $6.15 in New York trading at 12:46 p.m. Monday, giving the company a market value of about $941 million.
Its shares fell about 40% over the past year through Friday, as asset managers grapple with falling fees and volatile equity markets.
New York-based WisdomTree is one of the largest independent ETF managers in the world, with about $59 billion of those types of assets under management at the end of September, according to its third-quarter report.
ETFs are a cheaper alternative to mutual funds that allow investors to pool their money in a fund that invests in stocks, bonds or commodities. Most of them seek to match the performance of an index.
JPMorgan, the largest U.S. bank holding company by assets, launched its first ETF product in 2014 and has been seeking to expand that business through acquisitions, people familiar with the matter said last year.