Top fund brands by adviser channel
Financial advisers were asked in November which financial services brands they have the best impression of and which they would recommend to clients. The rankings were combined and separated by whether advisers work for wirehouses, other broker-dealers or RIAs.
The results, published Jan. 15, are statistically representative of financial advisers working in the United States, according to Phoenix Marketing International, which conducted the study among 1,122 advisers who were asked about 65 brands. Here are advisers' top choices among mutual fund and ETF brands and compare it to the ranking from a year ago.
By Trevor Hunnicutt