Time to break the glass
Recent market volatility is reminiscent of what we saw during the Great Recession. While it is unclear if this is a temporary downturn or the start of another deep downturn, this volatility has many advisers and searching for a clear game plan on what to do if it continues.
The worst time to prepare for a crisis is during a crisis. In a severe earthquake, tornado, hurricane or blizzard, you will fare better if you have food, water and needed equipment before disaster strikes. The same is true for your advisory business during a financial crisis. By preparing your business with a basic emergency marketing kit, you will be positioned to react more quickly and effectively through a financial crisis, and possibly even prosper as a result of being proactive.