Russell Riggan

Russell Rigganage 36

Financial adviser, Edward Jones


Russell Riggan dreamed of being quarterback of the Dallas Cowboys, but after he stopped growing after eighth grade, he decided to follow his father into the financial advice business.

Today father and son work side by side for Edward Jones in Snyder, Texas.

During his decade with Edward Jones, Mr. Riggan has acted as a mentor for dozens of the firm’s advisers around the country even as he’s built his own business to about $165 million in assets under management.

He’s considered an innovator in processes and technology for advisers and attributes his ability to draw $30 million in new assets each of the past three years to his team’s extraordinary client service.

“Anything we do can be bought or sold online,” Mr. Riggan said. “So it’s the personal touch and relationships that help us gain and keep business with the people we work.”

Beyond the office, Mr. Riggan carries forward his “great passion” for educating people on the importance of planning for life events. He speaks at local schools and organizations about investing and finances, and has taught short courses at a community college because “far too many people don't plan for retirement, college or invest because they haven't had the opportunity to learn about it.”

A former rodeo professional who still enjoys team roping, Mr. Riggan earned bachelor’s and master’s degrees from Texas Tech University, where he attended on a rodeo scholarship and qualified for the College National Finals Rodeo. 

Along with family duties — he’s married with two young children — Mr. Riggan serves pro bono as an administrator on the local hospital board and teaches Bible classes at his church.

--- Liz Skinner

Fast Facts

  • Wanted to be quarterback of the Dallas Cowboys growing up
  • Attended Texas Tech on a collegiate rodeo scholarship  
  • Guilty pleasure is Mexican food

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