Daniel Crosby

Daniel Crosbyage 35

Founder, Nocturne Capital


Daniel Crosby got his first taste of behavioral finance while interviewing bank executives about their thoughts and feelings about the market.

Since then, he’s dug into the subject with gusto.

Mr. Crosby, the son of an adviser, recently opened his own advisory firm, Nocturne Capital, which will focus on socially responsible and automated investments. He says the next industry wave will involve greater automation of investments and money management, and he plans to be a part of it.

The firm’s name is a reference to things being most active when it’s dark.

“This next project is all the worlds colliding — the finance piece, the psychology piece, the do-good-in-the-world piece,” Mr. Crosby said. “I think it will be the perfect intersection that will be my life’s work.”

He has experience in each. Mr. Crosby has consulted with advisers on how to work with clients, employing his expertise in psychology and finance. He co-wrote a New York Times best-seller, “Personal Benchmark: Integrating Behavioral Finance and Investment Management.” He also took a couple of years off in college to help children in the Philippines.

Oh, and he wrote a children’s book about the inevitability of death and making the most of every moment in life.

It appears he’s taking his own advice.

— Alessandra Malito

Fast Facts

  • Was a missionary in the Philippines for two years
  • Guilty pleasures are biscuits, local honey and cheese grits
  • When not at work, can be found at the comic book store with his daughter

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