Cullen Roche

Cullen Rocheage 35

Founder, Orcam Financial Group


As financial markets become more interconnected, Cullen Roche is thinking bigger about asset allocation.

The founder of Orcam Financial Group, Mr. Roche promotes a “macro-based indexing strategy.” He said it’s critical to understand not only the domestic economy but the rest of the world, too.

“What happens at the macro level matters more than it ever has,” Mr. Roche said. “The world has become a very small place.”

He sets himself apart as a consultant about economics and markets.

“I traverse two fields — economics and finance — that have been fundamentally separated from each other,” Mr. Roche said.

His thoughts about the topics are in high demand. He has written a best-selling book, “Pragmatic Capitalism: What Every Investor Needs to Know about Money and Finance,” and one of his papers, “Understanding the Monetary System,” was the 10th-most downloaded on the Social Sciences Research Network.

He also has 21,000 Twitter followers. He offers opinions on everything from macroeconomics to trends in the investment advice sector.

The success of the consulting side of his business has enabled him to add an investment advisory operation. His goal is to deliver high-caliber advice at a cost substantially below the standard 100 basis points.

“The fees in the asset management industry are way too high,” Mr. Roche said. “Investors deserve something sophisticated — and they don’t deserve to be charged an excessively high fee for it.”

One of eight siblings, he said his family gave him a foundation to succeed.

“My parents always instilled a real sense of doing what’s right rather than what would make me rich,” Mr. Roche said.

—  Mark Schoeff Jr.

Fast Facts

  • Wanted to be the Dukes of Hazzard growing up
  • Guilty pleasures are Betty Crocker Triple Chunk Brownies, Herradura tequila and “The Bachelor”
  • When not working, can find him training his dog not to eat his chickens

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