Eric Billimoriaage 32
Vice president, WealthCare Advisors
Eric Billimoria has found the way to clients’ assets is through their tax returns.
“A lot of younger people will trust you with their taxes before their investments,” said Mr. Billimoria, vice president and co-owner of WealthCare Advisors in Schaumburg, Ill. “Tax season is my biggest time in marketing and expanding my client base.”
A CPA as well as a certified financial planner, Mr. Billimoria likes helping those who are early in their careers to plan ahead.
“Young people think they’re immortal,” he said. “As they make more money, they spend more money. They don’t think about saving or retirement or the long-term horizon. There are opportunities there to help them on the investment side.”
His focus on young people extends to his own profession. As a leader of the NexGen Chicago chapter of the Financial Planning Association, he helps other advisers with marketing.
Mr. Billimoria also is on a mission to improve financial literacy among millennials. Through Facebook, Twitter and a newsletter, he tries to inculcate the idea that they must put their money to work to ensure long-term prosperity.
And he uses his tax expertise to serve his community by preparing income tax returns for low-income families.
“To see their faces light up when they’re told they’re getting a refund melts your heart,” he said.
— Mark Schoeff Jr.