Seth Coren

Seth Corenage 39

Executive director and private wealth adviser, Coren-Edelman Group at Morgan Stanley Private Wealth Management


Seventeen years in the financial advice business have given Seth Coren a broad perspective on what market cycles can do to investor portfolios, and the role of financial planning.

“I know I have no control over where the markets or interest rates will be, but clients need advice through any market cycle,” he said. “I’ve been through two vicious market downturns in my career … and my job is to make sure clients are prepared and can sit through bad periods.”

“The arc of my career has really tracked the transformation of the financial planning industry,” said Mr. Coren, who oversees more than $1 billion under advisement.

Starting on the brokerage side at Smith Barney, he transitioned his practice towards intergenerational financial advice over his career.

Mr. Coren often speaks at industry events about the need for comprehensive planning.

He’s also big on the next generation taking advantage of the perfect storm of aging advisers and minimal succession planning. Acquiring books, while allowing enough time for integration and transition of clients, helps all parties. Mr. Coren has integrated two other practices in the past five years.

“At this point, I really feel I’m at the right place at right time in this industry, and there’s never been a better time to be in this industry,” he said.

— Jeff Benjamin

Fast Facts

  • Proficient in Japanese
  • Guilty pleasure is suffering with the New York Mets
  • First job was making sundaes at a frozen yogurt shop

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