Rachel Moranage 26
Financial planner, RTD Financial Advisors
- Plays recreational ice hockey
- Renovating a 100-year-old home with husband
- Manages firm’s Twitter account
Rachel Moran is among the youngest people at RTD Financial Advisors, but that isn’t stopping her from making her mark at both her firm and in the larger financial planning industry.
In the business just a handful of years, Ms. Moran is the Financial Planning Association’s NexGen president-elect, meaning she will take over as president in January, and then move on to a year as NexGen chairwoman.
Last year she was director of the FPA’s NexGen Philadelphia chapter, and is currently serving as co-director.
Through her alma mater, Virginia Tech, Ms. Moran is a mentor to a younger planner who is based in Colorado. This is a program that Ms. Moran helped create along with fellow Virginia Tech alumni.
She joined RTD, a firm with 32 employees and $1 billion under advisement, less than three years ago, and was promoted to financial planner from associate planner in January.
Prior to RTD, Ms. Moran spent four years at Fairman Group Family Office, working the first two years as an intern.
At RTD, she is embracing the new challenges and responsibilities that come with being a full financial planner, including the expectation of bringing in new business.
“There’s not an actual quota for me to bring in new business, so there’s not a ton of pressure,” she said.
Recognizing the challenge of recruiting new clients at such a youthful age, Ms. Moran said RTD launched a wealth builder program to help making financial planning services more accessible and attractive to younger investors.
“The wealth builder program tries to make it more accessible to people I might know, but the minimums are still quite high,” she said.
– Jeff Benjamin