Andy Swan

Andy Swanage 38

Co-founder, LikeFolio

Fast Facts

  • First job was a paper route
  • Guilty pleasure: taking naps
  • Morning beverage of choice is ice water

Every night as a 10-year-old, Andy Swan sat at the kitchen table with his dad and graphed the day’s stock prices printed in the local newspaper.

That’s how he learned about the business – and it stuck.

“Even when I was in college and studying and on the basketball team, I was studying stock markets,” he said. He opened an online brokerage account and traded his own money, too. “It’s something that’s always been a part of my life.”

Fast forward, and now he is a technologist and serial entrepreneur in the financial services industry. He co-founded LikeFolio, a software provider that analyzes stock sentiment by scanning social media for mentions of publicly-traded companies and their products.

LikeFolio isn’t the first company Mr. Swan has built. He and his brother Landon started Daytradeteam, a trading website, as their first venture, which was acquired by a private investor. They then started Mytrade, a social networking site for traders. That company was acquired by thinkorswim and then TD Ameritrade.

Mytrade was a shining moment for him. Watching it grow from an idea to a network that is now a part of TD was his greatest accomplishment so far, he said. With LikeFolio, he’s just scratching the surface, he said.

There is value in providing a treasure trove of data for investors to act on, especially the underdogs, he added.

“I have always been an advocate for the individual investor, the individual adviser,” Mr. Swan said. “People that are essentially going up in the marketplace dominated by large funds and Wall Street companies."

– Alessandra Malito


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