"Get clients to reach

their whole human potential."

Demetrius%20Felder

Demetrius Felder

Demetrius Felder39

Founder, Holistic Planners Network

Fast Facts

  • Practice located in hip Washington, D.C., neighborhood of Shaw.
  • Will soon self-publish a book, "Staying Relevant Before, During and After Retirement."
  • Started investing in mutual funds in the eighth grade after inspiration from a cousin who was a financial adviser.

Demetrius Felder's passion for his work is helping his clients find the passion in their lives.

Mr. Felder's firm, Holistic Planners Network, specializes in working with women who are older than 45, a time that can be both a challenge and a sweet spot.

"They know exactly what they want from the planning process," Mr. Felder said. "They're clear about what they want to do with the rest of their lives. They come to us to be their life facilitators. We call it life logistics."

Life logistics can involve everything from targeting a client's next career move to managing a divorce to achieving goals that are more emotional or even spiritual in nature. Mr. Felder's firm charges a separate fee for life management but also finds that assets can grow, too, through the process.

"If we get clients to reach their whole human potential, then they'll have a larger, more robust portfolio and higher incomes," Mr. Felder said.

He started pursuing this niche after helping his mother with her finances. He finds that older women, in the 55-60 range, have unique needs.

"These folks are trying to redefine themselves," Mr. Felder said.

He started his career on the insurance side of the advice business with AXA, winning awards for production. He then moved to an independent broker-dealer, Commonwealth Financial Network. He established his own RIA, Holistic Planners Network, so that he could develop a practice that helps clients with all aspects of their lives. His partner is a neuroscientist.

His entrepreneurial spirit was sparked in his hometown of Branchville, S.C., where, as a kid, he started his own company, Top of the Line Cleaning Services.

– Mark Schoeff Jr.

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