"Embrace technology;

it is the future of

where the industry

is headed."

Brandon%20Rembe

Brandon Rembe

Brandon Rembe37

Managing director at Envestnet, chief technology officer at Tamarac

Fast Facts

  • Drinks 12 Diet Pepsis a day.
  • First job was as a greeter at Abercrombie & Fitch.
  • Guilty pleasure is watching YouTube videos of people falling down.

Brandon Rembe spends about two weeks every month on the road helping ensure his firm's technology platform makes financial advisers run as efficiently as possible.

"The market downturn was a huge win for Tamarac because it was the first time that advisers had to look at how they were doing operationally," Mr. Rembe said. "They realized they needed to be more efficient, and the Tamarac suite allowed that."

He began working at Tamarac, which was acquired by Envestnet five years ago, in 2003. He was the second person hired. Mr. Rembe was 22 at the time, and he had to teach himself to code on the job because his University of Washington degree was in economics, not computer science.

By then he had spent one year at Salomon Smith Barney and decided the technology side of finance was where he belonged.

In the last three years, the popularity of digital financial advice has created a new focus for fintech firms to provide advisers' clients with new tools that make the planning process more interactive, which can make some advisers nervous about their role.

Mr. Rembe said advisers will need to embrace technology to succeed, but that "technology doesn't replace the adviser, it enhances the adviser."

– Liz Skinner

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