"[As an adviser], you're

adjusting to people's

needs and objectives

and changes."


Felix Malitsky

Felix Malitsky39

President and founding partner, Fortis Lux Financial

Fast Facts

  • Played football and soccer, was a wrestler and ran track, all while he was in high school.
  • Coaches youth soccer, wrestling and lacrosse.
  • Devotes an office floor to millennial clients and advisers.

When Felix Malitsky emigrated from Russia with his family in 1991, he developed skills that serve him well as a financial adviser.

He had to learn English quickly and transition to U.S. culture at his new home in Connecticut.

"You have to be able to adjust and adapt to different environments," Mr. Malitsky said. As an adviser, "you're adjusting to people's needs and objectives and changes in their personal lives."

Mr. Malitsky helped pay for his studies at the University of Connecticut by serving in the U.S. Army. He thought he might pursue a government career. Instead, he was turned on to financial services one summer when he worked in the industry.

Since then, his career has soared. In 2010, he joined MetLife as a managing director and built the New York City flagship office, increasing profitability by 60% in two years.

He broke away from MetLife in 2016 and founded Fortis Lux Financial, which has about $5 billion in AUM and partners with MassMutual for broker-dealer and insurance services. He's also forming an RIA.

The setup "allows us to provide our clients with the best of both worlds," Mr. Malitsky said.

As his firm grows, he thinks back to his roots.

"You can come to this country with nothing and build a business and a bright future," he said.

– Mark Schoeff Jr.


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