"I'm really big

on hitting milestones

and crossing them off

the list."

Jennifer%20Hocking

Jennifer Hocking

Jennifer Hocking37

Financial adviser, The Hocking Group, UBS

Fast Facts

  • Completed a Century ride (100 miles) bike ride.
  • Competed in a sprint triathlon.
  • Is a lifelong denizen of Southern California.

In the 14 years Jennifer Hocking spent working in marketing at Toyota and a real estate development firm in Irvine, Calif., she achieved success but not the fulfillment that she's found over the past year-and-a-half as a financial adviser at UBS.

She joined her husband, Steven Hocking, at the Hocking Group, which specializes in managing 401(k) retirement accounts and has about $200 million in assets under management, and took over such operational duties as marketing, client services, investment processing and benchmarking.

Over the last year, Ms. Hocking has strengthened the firm's ability to land new clients. She developed three-year sales goals, broken down into quarterly increments. The firm has achieved each of them.

"I'm really big on hitting milestones and crossing them off the list," she said.

Ms. Hocking has earned her Series 7 and Series 66 licenses, as well as a chartered retirement plan specialist designation, and she interacts with plan participants.

"We offer one-on-one counseling and guidance," she said. Sometimes clients "don't know the difference between an equities fund and a bond fund. One of the greatest things is that you're truly helping people. It's been really rewarding."

Ms. Hocking also works on a pro bono basis with family members of plan participants, even if they have only a modest amount of assets.

"The individuals have access to advice and information just as if they had several million dollars to invest," Ms. Hocking said.

One of her goals is to help more women enter the investment advice field, and she is a field leader in a UBS diversity program called All Bar None. "We can bring people together and learn from each other and help each other out," she said.

– Mark Schoeff Jr.

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