"Every day I have to

be doing something

to grow my firm. It's

like going to practice."


Lauryn Williams

Lauryn Williams33

Founder, Worth Winning

Fast Facts

  • Competed in four Olympic games.
  • Owns a 145 pound Great Dane named Yasu.
  • Growing up wanted to be an anesthesiologist.

Lauryn Williams is no longer competing in track and field or bobsledding, two sports in which she earned Olympic medals. But she's using that same competitive drive to build her financial planning practice, Worth Winning.

"Every day I have to be doing something to grow my firm," she said. "It's like going to practice every day."

Ms. Williams was inspired to become a certified financial planner after she hired a financial adviser at age 20, thinking he would help her manage all her financial affairs, and was disappointed to find he was only interested in providing investment advice.

She had gained lucrative sponsorships after winning a silver in track and field at the 2004 Olympics in Athens. Ms. Williams also earned a gold in London in 2012 and another silver on the two-women bobsled team at the 2014 Sochi games, making her the first American woman to medal in both summer and winter Olympics.

In 2012, a Google search led the University of Miami finance graduate to discover the CFP program. That's when it hit her that there were a lot of people like her looking for comprehensive financial planning.

She opened Dallas-based Worth Winning in April 2016 to serve millennials and athletes — both fellow Olympic competitors and professionals.

"The biggest thing with professional athletes is not sounding salesy," she said. "I try to create comfortable and organic conversations that lead them to being interested in what I'm doing."

– Liz Skinner


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