"It was a leap of faith.

I didn't know if

I'd love academia."


Sarah Asebedo

Sarah Asebedo35

Assistant professor of personal financial planning, Texas Tech University

Fast Facts

  • Born in New Zealand.
  • Avid knitter.
  • Wanted to be a singer growing up.

Sarah Asebedo had been a financial planner for more than a decade when she made the decision to become an academic, drawing from her background in the field to shape applicable, relevant research for advisers.

"I decided I wanted to make a significant contribution to the future of the profession through training other future financial planners," Ms. Asebedo said.

"I loved the practitioner work, so it was probably one of the hardest decisions I've made in my life," the Lubbock, Texas, resident said. "It was a leap of faith. I didn't know if I'd love academia."

The gamble paid off for Ms. Asebedo, who teaches undergraduate and graduate courses on retirement planning and financial planning technology at Texas Tech University, and "really fell in love with publishing and writing." She taught at Virginia Tech for two years prior to joining Texas Tech.

Ms. Asebedo, who grew up in New Zealand and moved to the U.S. when she was 10, primarily conducts research on the relationship between psychology, financial conflict and financial behavior.

A mother of two, she received her Ph.D. in personal financial planning from Kansas State University in August.

– Greg Iacurci


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