Jason  J.  Peplinski
Jason J. Peplinski39

EnTrust Advisors

Fast Facts

  • Private pilot since 2011.
  • Vacations with wife and four children to amusement parks, traveling in the family RV.
  • Qualifies as a 40 Under 40 by one day.

Jason Peplinski has been serving many of his current clients for three decades. How does a 39-year-old adviser accomplish that? "I was their newspaper delivery boy when I was nine," he said.

Today, Mr. Peplinski works just as hard to serve his advisory clients and build his business through acquisitions.

He traces his passion for investing and personal finance to a stock market project in high school. Mr. Peplinski studied business in college and worked part-time at a bank and at Ameritas, the insurer and broker-dealer. He started his own business in 2001.

"Three years into it, I was struggling to earn a living," he said. "After reading an article about retiring baby boomers, I realized that I could help retiring advisers by acquiring their business. I grabbed a Yellow Pages directory and dialed advisers at random. I called only about 10, but several were interested in talking to me, and one — Bob Fitzsimmons — is now my partner."

Mr. Peplinski said many advisers worry that a transition will be sudden, but he has found that a gradual approach, with flexible terms and conditions, allays concerns. He wasn't able to offer the highest price to one adviser looking to sell a small book of business in 2007, but he said his offer to take every client — "even those with just $50 in their account" — was important.

Thinking ahead himself, Mr. Peplinski is committed to hiring recent high school graduates as interns.

"I've found three solid kids who have a phenomenal work ethic, are very courteous and provide good client care," he said. "They're growing up as part of the firm and are very valuable to us."

— Evan Cooper; Photo credit: Brad Trent


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