Nick Loring
Nick Loring34

Principal,
Loring Advisory Group

Fast Facts

  • First ever job was as a pantry chef.
  • Favorite city is Amsterdam.
  • Would like to dinner with Malcolm Gladwell, Winston Churchill and Tom Brady.

The events of September 11, 2001, occurring as Nick Loring was a senior in high school, affected the direction of his life. Mr. Loring, vice president/principal of Loring Advisory Group, remembers the big recruiting push from the Army immediately afterward.

Jolted by the attacks, and interested in the scholarship and work/life experience benefits offered by the military, he enrolled in the Reserve Officers' Training Corps and served in the U.S. Army as a captain for five and a half years after graduating from college. He was awarded a bronze star in Operation Iraqi Freedom.

The values and skills he learned continued to serve him well as Mr. Loring transitioned to the financial advising world.

"[The military] gave me the ability to connect with diverse people," he said. "I learned that if you took care of your soldiers, they took care of you. I take that same attitude with my clients."

His fellow millennials are one focus area for his firm.

He puts them on a program, looking at their long- and short-term goals, coaching them to recognize their behavioral biases, and educating them on concepts like the "Rule of Seven" and dollar-cost-averaging, he said.

"I tell them to keep investing, buy good stuff and let the money do its job," Mr. Loring said. "Once you build the foundation, it makes my job very easy. The house builds itself — it empowers the client to build their own future."

— Deborah Nason; Photo credit: Brad Trent

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