Randy  Bruns
Randy Bruns39

Model Wealth

Fast Facts

  • Was homecoming king at Millikin University.
  • Friends call him “The Mayor” because “they think I know everybody” in Chicago.
  • Writes regularly for Retirement Weekly.

After Randy Bruns had worked at a big bank for 10 years, he “started to understand how simple financial planning is and how complex the industry makes it seem.”

As a result, Mr. Bruns decided to design his firm, Model Wealth, to make sense to the average consumer, be fun and remove stress. He is trying “to raise the bar for what clients should expect from us as a financial planning firm.”

His efforts have led him to become president and a board member of the Financial Planning Association of Illinois and to serve on this year’s advisory task force for FPA’s national conference in Chicago.

“My primary agenda [as president] has been to significantly improve financial literacy among consumers, and to build up a community of educated professionals that believes objective financial planning should serve as the backdrop to everything we do,” Mr. Bruns said.

He also helps the Chicago Federal Reserve in organizing its Money Smart Week, a campaign to educate the public to better manage their finances.

Mr. Bruns believes the profession is improving.

“That’s why I am so involved,” he said. “It is not a highly respected profession and there are valid reasons why it is not respected as a whole.” He wants to change that.

— Dan Smith; Photo credit: Brad Trent


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