Miranda Reiter

Financial adviser,

Fast Facts

  • Growing up she wanted to be an Olympic gymnast.
  • First job was at Kmart in the layaway department.
  • Studied Arabic in Jordan, day and night, for three months one summer.

Miranda Reiter first became interested in financial planning during a retail bank management training program, her first job after college. She did not receive the opportunity to follow that career track, however, and after a few years in consumer banking, she left to pursue different opportunities.

Her path to her current roles as a financial adviser with USAA, where she serves military members, and as a Ph.D. student in Financial Planning at Kansas State University, was anything but direct.

Over the next 10 years, Ms. Reiter earned a Master's degree in Public Administration; conducted development work in Africa — in French; taught international undergraduate students; and finally returned to financial planning, which had never left her mind and heart.

Now she is combining her passion for teaching, helping clients individually and conducting research to advance the diversity and inclusion of women and minorities in the profession overall.

Why is research important to the industry?

“The work advisers do is very practice-oriented, and we tend to look at things from our direct experience,” she said. “Research helps us see what’s happening from a larger perspective. It brings a different level of insight to inform their practices and it makes the industry stronger.”

— Deborah Nason


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