Matt Haghighi

Finovo and MasonPay

Fast Facts

  • Developed web sites from the time he was in high school.
  • Wanted to be a commercial pilot when he was young.
  • Dream dinner party guests: Sheryl Sandberg, Elon Musk and Bill Gates.

Matt Haghighi never thought he would use his web development expertise again even though the skill set helped pay his expenses at the University of California, Irvine.

But after graduating with a double major in business economics and political science, becoming an adviser and launching a financial advisory firm catering to millennials in 2014, Betterment Institutional’s Steve Lockshin made Mr. Haghighi an offer he couldn’t refuse.

“I lead the digital strategy team in building out tools and technology for advisers,” Mr. Haghighi said.

By 2017, the hiking enthusiast had founded Finovo, a technology marketing company that assists large RIAs to position, market and brand themselves for next-generation clients. “We also step in and advise firms when we detect inefficiencies in their technology,” he said.

Concurrently, the 27-year-old embraced his inner underdog and launched MasonPay, a fintech app that is so far helping 3,000 users pay off some $40 million in debt with a monthly plan that works within their budget while minimizing interest paid.

“We plan to introduce automated payments and the ability to help users who have successfully paid off their high-interest debt begin saving and investing,” he said.

— Juliette Fairley


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