Scott R. Frank
Scott R.
Frank39

Founder,
Stone Steps Financial

Fast Facts

  • Worked as a Zamboni driver in high school.
  • His guilty pleasure is cookies. His wife says Cookie Monster is his spirit animal.
  • Has a cockapoo named Sofia.

When Scott Frank hung out his shingle four years ago, he joined the XY Planning Network to gain assistance in areas such as compliance, software and CRM. He was so impressed and appreciative of their help that he volunteered at the fledgling network, working to establish partnerships with eMoney Advisor, Dimensional Fund Advisors and the Kinder Institute of Life Planning. (Life planning is a key component of Mr. Frank’s practice.)

Mr. Frank said the No. 1 priority in preparing for the future of the industry should be creating an apprenticeship-type program for newly graduated financial planners.

“Kids come out with general knowledge but don’t have soft skills and communication skills,” he said. “There’s a gap that needs to be filled. We need to look to other professions. For example, we could do something similar to a medical residency.”

Mr. Frank’s approach is to pay it forward to the industry, and he also serves on NAPFA’s leadership development committee.

“It’s ingrained in us as planners to help others out,” he said. “If I can help create a better ecosystem so that other people behind me can have an easier time starting their own firms, then I’ll have a bigger effect on the population at large.”

— Deborah Nason

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