Anders Jones
Anders
Jones32

CEO,
Facet Wealth

Fast Facts

  • Drinks two gallons of water a day.
  • Owns three dogs and a horse.
  • Growing up, he wanted to be a naval aviator.

Coming out of college in 2009 right after the financial crisis had hit, Anders Jones faced a difficult job market. So he joined a start-up, LiveRamp, which was sold for $310 million in 2014. That led him to invest in and manage other start-ups in a number of industries.

In 2016, he and others founded an RIA, Facet Wealth, with $33 million of start-up capital.

What led him to financial services?

“We said, ‘Let’s find a substantial industry going through a big change where we can build a long-term business,’” Mr. Jones said. “We took notice of robo [start-up funding] raises and when we dug into it we learned about a massively underserved population — the mass affluent market.”

Facet Wealth employs nine full-time CFPs who work remotely with clients (currently about 500). The service is financial planning-based but investment management is also available, and is supported by monthly subscription fees starting at $40 a month and continuing upward for clients with more complex needs.

“We actually turn away high-net-worth clients. We’re not competing with anyone in the industry,” Mr. Jones said. “It’s the most exciting thing I’ve ever worked on.”

— Deborah Nason

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