Luis F. Rosa
Luis F.
Rosa39

Founder and financial planner,
Build a Better Financial Future

Fast Facts

  • Wanted to be an FBI agent growing up.
  • First job growing up (in the Dominican Republic) was with a local mechanic washing nuts and bolts.
  • Favorite city is New York, where he lived for 25 years when he first came to the U.S.

“I didn’t have my own bed until my freshman year of college and I never had my own room until sophomore year,” said Luis Rosa, founder of Build a Better Financial Future.

A stellar example of an American success story, Mr. Rosa immigrated to the U.S. from the Dominican Republic when he was 11 years old, along with his parents, five siblings and two grandparents. All 10 shared a one-bedroom apartment, with kids sharing beds for many years. Yet all six children graduated from college or trade school and became professionals.

Mr. Rosa is a proud role model to younger Latino professionals. About 40% of his clients are Hispanic and he connects with them on many levels, including:

• A common mother language. Even though most interactions are in English, he uses greetings and expressions that make clients feel at home.

• Cultural norms, such as it being "non-negotiable" for children to help their parents or younger siblings.

• And shared backgrounds. Mr. Rosa understands what it is like for immigrant clients to face discrimination and come up in a world with no safety nets.

“I’m thankful every day for being in this country and I feel it’s my responsibility to help the next generation,” he said.

— Deborah Nason

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