15-29 Employees

1

Berman McAleer

Overall Ranking1

Employees18 Firm TypeHybrid CEODavid L. Berman LocationTimonium, MD Primary CustodianNational Financial Services Broker DealerKestra Financial Inc.

Overall Ranking1

Employees18 Firm TypeHybrid CEODavid L. Berman LocationTimonium, MD Primary CustodianNational Financial Services Broker DealerKestra Financial Inc.

Berman McAleer doesn't define its purpose by money, growth or success, said David Berman, co-founder and CEO of the firm. Instead, its core values are fulfillment, trust and respect.

Berman McAleer doesn't define its purpose by money, growth or success, said David Berman, co-founder and CEO of the firm. Instead, its core values are fulfillment, trust and respect.

"None of these are typical business objectives," he said, "but we recognize that everything we do must honor these principles with our three constituents: our employees, our owner/partners, and our clients."

Nine years ago, the firm, including all its employees, worked with a consultant for eight months to define its overall purpose.

"As a result of the process, a light bulb went on. it was scary, but we've never regretted empowering our people," Mr. Berman said. "We've learned that if you trust people, they will trust you back."

The ideals of fulfillment, trust and respect have guided decisions such as:

Extending support staff the ability to manage their own schedules, correcting a double standard for a policy previously applied only to professional staff

Posting the firm's financial results every week in a staff meeting

Paying for employees to work with a life coach, if desired

Even though success alone is not a basic value, the firm's philosophy and energized employees have propelled the organization in that direction.

"We've been growing so fast that we temporarily had to close the practice to new clients," Mr. Berman said.

Deborah Nason

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