30-49 Employees

1

Cassaday & Co.

Overall Ranking1

Employees49 Firm TypeRIA CEO and PresidentStephan Q. Cassaday LocationMcLean, Va. Primary CustodianPershing Advisor Solutions Broker DealerRoyal Alliance Associates Inc.

Overall Ranking1

Employees49 Firm TypeRIA CEO and PresidentStephan Q. Cassaday LocationMcLean, Va. Primary CustodianPershing Advisor Solutions Broker DealerRoyal Alliance Associates Inc.

With forty of its staffers 40 or younger, Cassaday & Co. has become proficient in meeting the needs of a millennial workforce. President and CEO Stephan Q. Cassaday shared several strategies the firm employs to keep this cohort happy.

With forty of its staffers 40 or younger, Cassaday & Co. has become proficient in meeting the needs of a millennial workforce. President and CEO Stephan Q. Cassaday shared several strategies the firm employs to keep this cohort happy.

One of the most significant is the annual employee satisfaction survey, which is conducted with the entire staff to elicit highly detailed feedback on the organization and its leadership. Respondents are asked to comment, for example, on how the firm makes them feel valued, how it supports them in their growth and development, and how the leaders are performing. The executive team dedicates an off-site meeting exclusively to focusing on the results.

To his surprise, Mr. Cassaday found that it is the smaller things that make employees happy, even more than compensation. These include monthly meetings that inform the staff about the results of closed-door executive meetings, and informal recognition, such as giving token chips to recognize jobs well done (especially appreciated by operations and back-office staff), and spontaneous cash bonuses to those who have stepped forward to deliver extraordinary service.

Mr. Cassaday’s operating philosophy is simple. “I treat people the way I want to be treated,” he said.

— Deborah Nason

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