Agendas

Huntington Beach | March 26th, 2019 Huntington Beach

March 25th Cocktail Reception - Join us for Pre- Event Cocktails Sponsored by Edward Jones to kick off WAS Huntington Beach from 6:00 – 7:00 pm at the Hyatt Regency Resort and Spa.

7:45am – 8:30am

Registration and breakfast

8:00am – 8:30am

Pre-conference coaching session

Succession planning blueprint: buying, selling and when it’s time to raise your hand

Our panel of “coaches” will share their big-picture insight on the opportunities business owners should embrace and the obstacles to avoid. For those who strive to be successors, learn how to prepare yourself and make sure you are visible and ready to negotiate when the top brass starts looking for candidates.

Moderator:

Liz Skinner, Special Projects Editor, InvestmentNews

Panelists:

Casey McKeon, Senior Consultant, Succession & Acquisition Consulting Group, Raymond James

Joni Youngwirth, Managing Principal, Practice Management, Commonwealth Financial Network

8:30am – 8:40am

Opening remarks

Speaker:

Suzanne Siracuse, CEO/Publisher, InvestmentNews

8:40am – 9:30am

3 Keys to unleashing your greatest potential

Despite achieving high levels of success, many professional women are unbalanced and work to the detriment of their mental and physical health. This session will inspire you to take charge of your life and achieve your next level of success without all the baggage. Leave with three key lessons: how to choose where to invest your energy, finding your place of clarity and the art of saying no.

Speaker:

Christy Rutherford, Author, Women’s Leadership Development Expert

9:35am – 10:25am

1 CE Credit

Capitalizing on the sustainable investing wave: Helping clients invest their values

Approximately $12 trillion, more than one in four professionally managed dollars in the United States, are invested following sustainable principles. Learn how to leverage impact investing to grow your business and provide greater client satisfaction. Get the specific tools to help you implement sustainable/ESG practices and understand how to outsource to industry leading providers. Come away with a better understanding of the sustainable investing landscape and the concrete ways to implement them into your business.

Speaker:

Colleen Denzler, Founder, Colleen Denzler Strategy Partners

10:25am – 10:45am

Networking break

10:50am – 11:40am

Build your brand: Finding, articulating and amplifying your unique offering

Work isn’t work when you are doing what you love. Learn from financial advisers who have created a brand and a value proposition that is authentic to them and resonates naturally with the clients they want to serve. Come away with practical strategies for defining what differentiates you from your competition, fine-tuning your messaging and marketing in a way that naturally attracts new clients and referrals.

Moderator:

Theresa Gralinski, Director of Marketing, InvestmentNews

Panelist:

April Booth, Chief Operating Officer, TAG Advisors

Michelle Curry, CFP, Reitrement Planning Specialist, AXA Advisors

Cynthia Meyers, CFP, Owner and Founder, Confluence Financial Planning, LLC

11:40am – 12:30pm

Growth synching lower: Asset allocation implications

As global growth slows and market volatility increases, investors may look to capitalize on idiosyncratic opportunities to grow returns. This session takes a deeper dive into investment ideas that span the globe and provides an economic update.

Speaker:

Erin Browne, Managing Director, Portfolio Manager of Multi-Asset Investing, PIMCO

12:35pm – 1:35pm

Networking lunch

1:35pm – 2:25pm

1 CE Credit

Maximizing social security through transitional times

Social Security is crucial—particularly for women in transition—whether moving into a planned retirement or confronting the challenges of divorce or loss of a spouse. Learn how to maximize your clients’ social security benefits based on their stage of life and prepare them for Medicare costs, which can be surprisingly high depending on their income and marital status. Walk away with a checklist of do’s and don’ts to share with your colleagues back at the office and in client meetings.

Speaker:

Mary Beth Franklin, Contributing Editor, InvestmentNews

2:25pm – 2:45pm

Female Financial Empowerment

Women are less confident than men about their knowledge of financial matters, and less likely to seek out information. This session is to help educate advisors on how to empower women to take charge of their financial future by offering practical strategies and considerations for dealing with life's challenges.

Speaker:

Tammy McKennon, Financial Advisor, Edward Jones

2:50pm – 3:35pm

1 CE Credit

Financial Literacy 101: Solving for the industry’s next-gen, diversity and inclusion problems

Financial advisers are uniquely positioned to improve financial health in their communities, potentially change the economic outlook for the future and encourage more people to seek financial advice. Get practical action steps and examples of how even small amounts of your time can help improve overall financial confidence, competency and awareness. Learn how financial literacy can also inspire the next generation of financial advisers to join a more diverse and inclusive profession that serves the needs of a more diverse investor population.

Moderator:

Suzanne Siracuse, CEO/Publisher, InvestmentNews

Panelists:

Jennifer Bacarella, Director of Firm Development, Sigma Financial Corp.

Chloe McKenzie, Founder, BlackFem

Darla Sipolt, Managing Director Core West Sales, TD Ameritrade Institutional

Erin Voisin, CFP®, MS, CDFA®,ChFC®, Director of Financial Planning, EP Wealth Advisors, LLC

3:35pm – 3:50pm

Networking break

3:55pm – 4:55pm

Communication deep dive: Managing and connecting with personality DNA

Do you know how to turn personality conflicts into personality connections that forge strong, mutually beneficial relationships? In this interactive session, T.E.A.M Dynamics will help you understand your own – and others' – core personality type. Learn to read verbal and non-verbal cues to determine personality types, better understand yourself, how clients and prospects perceive you, as well as how to bridge the gap between your personality and those of your clients.

Speaker:

Scott West, Head of Consulting, Invesco

4:55pm – 5:00pm

Closing remarks

Speaker:

Suzanne Siracuse, CEO/Publisher, InvestmentNews

5:00pm – 6:15pm

Cocktail reception

Chicago | May 16th, 2019 Chicago

May 15th Welcome Cocktail Reception - Join us for the Welcome Cocktail Reception sponsored by Edward Jones to kick off WAS Chicago from 5:30 – 7:00 pm at the Westin Chicago River North in the Riverfront Room.

7:45am – 8:30am

Registration and breakfast

8:00am – 8:45am

Pre-conference coaching session

Succession planning blueprint: buying, selling and when it’s time to raise your hand

Our panel of “coaches” will share their big-picture insight on the opportunities business owners should embrace and the obstacles to avoid. For those who strive to be successors, learn how to prepare yourself and make sure you are visible and ready to negotiate when the top brass starts looking for candidates.

Moderator:

Liz Skinner, Special Projects Editor, InvestmentNews

Panelist:

Heather Ettinger, Founder and CEO, Luma Wealth Advisors

Maria Considine King, Senior Vice President, Practice Management, Commonwealth Financial Network

Casey McKeon, Succession & Acquisition Senior Consultant, Raymond James

8:45am – 8:50am

Opening remarks

Speaker:

Suzanne Siracuse, CEO/Publisher, InvestmentNews

8:50am – 9:45am

1 CE Credit

Economic outlook

Start the day with an overview of the economy and global markets. Get a sense of the risks and opportunities ahead, and how you can answer your clients‘ pressing questions and keep them focused on long-term goals.

Speaker:

Janelle E. Woodward, CFA, Head of Fixed Income, BMO Global Asset Management

9:45am – 10:40am

Raise your game: The playbook of world-class female advisers

Discover the tangible tips and strategies that top female advisers use to consistently attract assets through the five-star experiences they create to ultimately define their brand and make them definitively referable. Learn how they build innovative practices into their business models, create definable five-star experiences and generate the highest client satisfaction scores in the industry. Get insight on how to increase minimums, continuously generate growth with fewer clients as well as create outside-the-box client acquisition strategies that pull in more assets.

Speaker:

Susan Kay, Vice President and Director of Business Development, MFS Fund Distributors, Inc.

10:40am – 11:00am

Networking break

11:00am – 11:20am

Spotlight session: Voice of the Millennial Customer

Dispelling the myths about the largest generation in U.S. labor force to understand how you can engage them and why you should care.

Speaker:

Amy Webber, President and CEO, Cambridge Investment Group

11:20am – 12:05pm

Build your brand: Finding, articulating and amplifying your unique offering

Work isn’t work when you are doing what you love. Learn from financial advisers who have created a brand and a value proposition that is authentic to them and resonates naturally with the clients they want to serve. Come away with practical strategies for defining what differentiates you from your competition, fine-tuning your messaging and marketing in a way that naturally attracts new clients and referrals.

Moderator:

Theresa Gralinski, Director of Marketing and Communications, InvestmentNews

Panelists:

Tammy Butts, Regional Executive Vice President and Branch Manager, AXA Advisors

Karen Cashen, Vice President of Marketing, Schwab Advisor Services

LeAnn Erenberger, CFP, Wealth Management Advisor, U.S. Bancorp Investments

Stephanie S. Treccia, Head of Client Events and Stakeholder Initiatives, Northern Trust Asset Management, FlexShares

12:05pm – 1:05pm

Networking lunch

1:10pm – 2:00pm

1 CE Credit

Maximizing social security through transitional times

Social Security is crucial—particularly for women in transition—whether moving into a planned retirement or confronting the challenges of divorce or loss of a spouse. Learn how to maximize your clients’ social security benefits based on their stage of life and prepare them for Medicare costs, which can be surprisingly high depending on their income and marital status. Walk away with a checklist of do’s and don’ts to share with your colleagues back at the office and in client meetings.

Speaker:

Mary Beth Franklin, Contributing Editor, InvestmentNews

2:00pm – 2:20pm

Female Financial Empowerment

Women are less confident than men about their knowledge of financial matters, and less likely to seek out information. This session is to help educate advisors on how to empower women to take charge of their financial future by offering practical strategies and considerations for dealing with life's challenges.

Speaker:

Alison Gilman Aquino, Financial Advisor, Edward Jones

2:20pm – 3:05pm

1 CE Credit

Financial literacy 101: Solving for the industry’s NextGen, diversity and inclusion problems

Financial advisers are uniquely positioned to improve financial health in their communities, potentially change the economic outlook for the future and encourage more people to seek financial advice. Get practical action steps and examples of how even small amounts of your time can help improve overall financial confidence, competency and awareness. Learn how financial literacy can also inspire the next generation of financial advisers to join a more diverse and inclusive profession that serves the needs of a more diverse investor population.

Moderator:

Liz Skinner, Special Projects Editor, InvestmentNews

Panelists:

Jennifer Bacarella, Director of Firm Development, Sigma Financial Corp.

Jacqueline R. Campbell, Executive Director, Diversity and Inclusion Program Manager, Chase Wealth Management Diversity

Chloe McKenzie, Founder, BlackFem

Jocelyn D. Wright, Founder and Managing Partner, The Ascension Group

3:05pm – 3:25pm

Networking break

3:25pm – 4:25pm

1 CE Credit

Communication deep dive: Managing and connecting with personality DNA

Do you know how to turn personality conflicts into personality connections that forge strong, mutually beneficial relationships? In this interactive session, T.E.A.M Dynamics will help you understand your own – and others' – core personality type. Learn to read verbal and non-verbal cues to determine personality types, better understand yourself, how clients and prospects perceive you, as well as how to bridge the gap between your personality and those of your clients.

Speaker:

Lisa Kueng, Director of Creative Campaigns, Invesco

4:25pm – 4:30pm

Closing remarks

Speaker:

Suzanne Siracuse, CEO/Publisher, InvestmentNews

4:30pm – 5:30pm

Cocktail reception

Boston | July 9th, 2019 Boston

July 8th Welcome Cocktail Reception | Join us for the Welcome Cocktail Reception sponsored by Edward Jones to kick off WAS Boston from 5:30 – 7:00 pm in the Commonwealth Ballroom at the Marriott Boston Long Wharf.

7:45am – 8:30am

Registration and breakfast

8:00am – 8:30am

Pre-conference coaching session

Succession planning blueprint: buying, selling and when it’s time to raise your hand

Our panel of “coaches” will share their big-picture insight on the opportunities business owners should embrace and the obstacles to avoid. For those who strive to be successors, learn how to prepare yourself and make sure you are visible and ready to negotiate when the top brass starts looking for candidates.

Moderator:

Theresa Gralinski, Director of Marketing and Communications, InvestmentNews

Panelists:

Heather Ettinger, Founder and CEO, Luma Wealth Advisors

Maria Considine King, Senior Vice President, Practice Management, Commonwealth Financial

8:30am – 8:40am

Opening remarks

Speaker:

Suzanne Siracuse, CEO/Publisher, InvestmentNews

8:40am – 9:10am

How we’ll change the world for women, One investment dollar at a time

Joe Keefe believes we’re on the brink of a new paradigm for women’s activism. Marches and exhortations and symbolism have served their purpose, but the new activism is shaping up to be more pragmatic. Investors, growing impatient with the glacial pace of progress toward gender equality, are beginning to use their voices — and dollars — to demand that public companies serve the best interests of women and other marginalized groups. In this new milieu, ordinary investors, such as those of us with 401(k)s or mutual funds, as well as institutional investors, have an opportunity to invest in companies that are advancing women (gender leaders) and avoid companies that are not (gender laggards), and then profit from investing in the leaders.

Speaker:

Joseph Keefe, CEO & President, Pax World Funds; President, Impax Asset Management LLC (formerly Pax World Management); CEO, Pax Ellevate Management LLC

9:10am – 10:00am

3 Keys to unleashing your greatest potential

Despite achieving high levels of success, many professional women are unbalanced and work to the detriment of their mental and physical health. This session will inspire you to take charge of your life and achieve your next level of success without all the baggage. Leave with three key lessons: how to choose where to invest your energy, finding your place of clarity and the art of saying no.

Speaker:

Christy Rutherford, Author, Women’s Leadership Development Expert

10:00am – 10:20am

Networking break

10:20am – 10:40am

Spotlight session: Female financial empowerment

Women are less confident than men about their knowledge of financial matters, and less likely to seek out information. This session is to help educate advisors on how to empower women to take charge of their financial future by offering practical strategies and considerations for dealing with life's challenges.

Speaker:

Karin Behrens-Bouvier, Financial Adviser, Edward Jones

10:40am – 11:30am

Build your brand: Finding, articulating and amplifying your unique offering

Work isn’t work when you are doing what you love. Learn from financial advisers who have created a brand and a value proposition that is authentic to them and resonates naturally with the clients they want to serve. Come away with practical strategies for defining what differentiates you from your competition, fine-tuning your messaging and marketing in a way that naturally attracts new clients and referrals.

Moderator:

Theresa Gralinski, Director of Marketing and Communications, InvestmentNews

Panelist:

Liz Manibay, Managing Director, Business Consulting, Charles Schwab Advisor Services

Katherine Mauzy, Principal, Edward Jones

Christine Pacini, Financial Advisor, AXA Advisors

Susan E. Sukys, CFP®, Founder, Mosaic Financial Group

11:35am – 12:35pm

Networking lunch

12:40pm – 1:30pm

1 CFP CE Credit

1 I&W CE Credit

Maximizing social security through transitional times

Social Security is crucial—particularly for women in transition—whether moving into a planned retirement or confronting the challenges of divorce or loss of a spouse. Learn how to maximize your clients’ social security benefits based on their stage of life and prepare them for Medicare costs, which can be surprisingly high depending on their income and marital status. Walk away with a checklist of do’s and don’ts to share with your colleagues back at the office and in client meetings.

Speaker:

Mary Beth Franklin, Contributing Editor, InvestmentNews

1:30pm – 2:20pm

1 CFP CE Credit

1 I&W CE Credit

Why is 50% considered a niche?

The role of women has evolved over the years, along with their needs and concerns. Women are faced with the challenges of rising health care costs, planning a family and saving for their long-term financial future. This session will outline the unique generational challenges facing women and the opportunities that exist for advisors and will offer ways to better target, retain and connect with this underserved and underrepresented demographic.

Speaker:

Jenine Garrelick, CIMA®, Senior Managing Director, MFS Investment Management

2:20pm – 2:35pm

Networking break

2:35pm – 2:55pm

Industry call to action: Making more room for female financial planners

Despite a concerted effort to attract more women to the financial advice profession, the percentage of women designees has remained relatively flat for over a decade at 23 percent. Research conducted by the CFP Board has uncovered the barriers and the solutions for tearing them down. Learn what you can do to make a difference at your firm and your community to make more women aware of the profession. Come away with practical tactics for making our industry one that is supportive and welcoming to women.

Speaker:

Jocelyn D. Wright, MBA, CFP®, RICP®, Founder and Managing Partner, The Ascension Group

2:55pm – 3:45pm

1 CFP CE Credit

1 I&W CE Credit

Financial Literacy 101: Solving for the industry’s next-gen, diversity and inclusion problems

Financial advisers are uniquely positioned to improve financial health in their communities, potentially change the economic outlook for the future and encourage more people to seek financial advice. Get practical action steps and examples of how even small amounts of your time can help improve overall financial confidence, competency and awareness. Learn how financial literacy can also inspire the next generation of financial advisers to join a more diverse and inclusive profession that serves the needs of a more diverse investor population.

Moderator:

Suzanne Siracuse, CEO/Publisher, InvestmentNews

Panelist:

Jennifer Bacarella, Executive Director of Firm Development, Parkland Securities/Sigma Financial Corp.

Kate Healy, Managing Director, Generation Next, TD Ameritrade

Chloe McKenzie, Founder, BlackFem

3:45pm – 4:45pm

1 CFP CE Credit

1 I&W CE Credit

Communication deep dive: Managing and connecting with personality DNA

Do you know how to turn personality conflicts into personality connections that forge strong, mutually beneficial relationships? In this interactive session, T.E.A.M Dynamics will help you understand your own – and others' – core personality type. Learn to read verbal and non-verbal cues to determine personality types, better understand yourself, how clients and prospects perceive you, as well as how to bridge the gap between your personality and those of your clients.

Speaker:

Lisa Kueng, Director of Creative Campaigns, Invesco

4:45pm – 4:50pm

Closing remarks

Speaker:

Suzanne Siracuse, CEO/Publisher, InvestmentNews

4:55pm – 6:00pm

Cocktail reception

Denver | September 10th, 2019 Denver

September 9th Welcome Cocktail Reception | Join us for the Welcome Cocktail Reception sponsored by Edward Jones to kick off WAS Denver from 5:30 – 7:00 pm in V's Lounge at The Westin Denver Downtown.

7:45am – 8:30am

Registration and breakfast

8:00am – 8:30am

Pre-conference coaching session

Succession planning blueprint: buying, selling and when it’s time to raise your hand

Our panel of “coaches” will share their big-picture insight on the opportunities business owners should embrace and the obstacles to avoid. For those who strive to be successors, learn how to prepare yourself and make sure you are visible and ready to negotiate when the top brass starts looking for candidates.

Panelist:

Heather Ettinger, Founder and CEO, Luma Wealth Advisors

Nicole Bailey, CFP, Senior Adviser, Moneta

Moderator:

Liz Skinner, Special Projects Editor, InvestmentNews

8:30am – 8:40am

Opening remarks

8:40am – 9:30am

1 CFP CE Credit

1 I&W CE Credit

Economic outlook

Start the day with an overview of the economy, global markets and where sustainable investing fits into the big picture. Get a sense of the risks and opportunities ahead, and how you can answer your clients‘ pressing questions and keep them focused on long-term goals.

Panelists:

Julie Gorte, Senior Vice President for Sustainable Investing, Impax Asset Management LLC and Pax World Funds

9:35am – 10:25am

1 I&W CE Credit

Raise your game: The playbook of world-class female advisers

Discover the tangible tips and strategies that top female advisers use to consistently attract assets through the five-star experiences they create to ultimately define their brand and make them definitively referable. Learn how they build innovative practices into their business models, create definable five-star experiences and generate the highest client satisfaction scores in the industry. Get insight on how to increase minimums, continuously generate growth with fewer clients as well as create outside-the-box client acquisition strategies that pull in more assets.

Speaker:

Susan Kay, Vice President and Director of Business Development, MFS Fund Distributors, Inc.

10:25am – 10:40am

Networking break

10:40am – 11:00am

Spotlight session: Voice of the Millennial Customer

Dispelling the myths about the largest generation in U.S. labor force to understand how you can engage them and why you should care.

Speaker:

Amy Webber, President & CEO, Cambridge Investment Group

11:05am – 11:55am

Build your brand: Finding, articulating and amplifying your unique offering

Work isn’t work when you are doing what you love. Learn from financial advisers who have created a brand and a value proposition that is authentic to them and resonates naturally with the clients they want to serve. Come away with practical strategies for defining what differentiates you from your competition, fine-tuning your messaging and marketing in a way that naturally attracts new clients and referrals.

Moderator:

Theresa Gralinski, Director of Marketing and Communications, InvestmentNews

Panelist:

Lisa Sappenfield Boyer, Investment Advisor Representative and Owner, Boyer & Sappenfield Investment Advisors

Jennifer Coe Dever, Financial Planner, Pennington, Bass and Associates

Mary Sue Kenny, Financial Consultant, AXA Advisors LLC

11:55am – 12:15pm

Spotlight Session: Female Financial Empowerment

Women are less confident than men about their knowledge of financial matters, and less likely to seek out information. This session is to help educate advisers on how to empower women to take charge of their financial future by offering practical strategies and considerations for dealing with life's challenges.

Speaker:

Nanette Fahrenbruch, Financial Advisor, Edward Jones

12:15pm – 1:15pm

Networking lunch

1:15pm – 2:05pm

1 I&W CE Credit

How Women Advisers Can Release their Strengths (With No Apologies.)

Women advisors bring a unique set of skills to the industry that has often been ignored by the traditional training. Ready to defy tradition women are carving out a unique path to success that works in harmony with who they are as a woman and an adviser. As a result, success comes easier, faster and is more purposeful.

Learn why the old business model has been holding women back, a new business model that attracts more women with wealth and why male advisers are embracing the new feminine approach to growth.

Speaker:

Adri Miller-Heckman, Keynote Speaker, Author and Consultant

2:05pm – 2:55pm

Capitalizing on the sustainable investing wave: Helping clients invest their values

Approximately $12 trillion, more than one in four professionally managed dollars in the United States, are invested following sustainable principles. Learn how to leverage impact investing to grow your business and provide greater client satisfaction. Get the specific tools to help you implement sustainable/ESG practices and understand how to outsource to industry leading providers. Come away with a better understanding of the sustainable investing landscape and the concrete ways to implement them into your business.

Speaker:

Colleen Denzler, Investor, Smith Capital Investors

2:55pm – 3:45pm

1 CFP CE Credit

1 I&W CE Credit

Financial Literacy: Solving for the Industry’s next generation of advisor/client relationships

Our industry is amid the midst of significant change, spurring a new generation of investors shaped by new technologies and expectations. Additionally, shifting demographics with the aging of advisers and an upcoming transfer of wealth from baby boomers to their children will upset many established adviser/client relationships. Learn from industry experts on how early financial literacy can inspire the next generation of financial advisers to join a more diverse and inclusive profession that serves the needs of a more diverse investor population.

Moderator:

Kate Healy, Managing Director, Generation Next, TD Ameritrade

Panelist:

Jennifer Bacarella, Director of Firm Development, Sigma Financial Corp.

Leslie Yambao Tabor, Managing Director – Advisor Services Business Consulting & Education, Charles Schwab & Co. Inc.

Jocelyn Wright, Special Adviser on Gender Diversity, CFP Board Center for Financial Planning

3:45pm – 4:00pm

Networking break

4:00pm – 4:50pm

1 CFP CE Credit

1 I&W CE Credit

Communication deep dive: Managing and connecting with personality DNA

Do you know how to turn personality conflicts into personality connections that forge strong, mutually beneficial relationships? In this interactive session, T.E.A.M Dynamics will help you understand your own – and others' – core personality type. Learn to read verbal and non-verbal cues to determine personality types, better understand yourself, how clients and prospects perceive you, as well as how to bridge the gap between your personality and those of your clients.

Speaker:

Lisa Kueng, Director of Creative Campaigns, Invesco

4:50pm – 4:55pm

Closing remarks

5:00pm – 6:00pm

Cocktail reception

San Francisco | October 22nd, 2019 San Francisco

October 21st Welcome Cocktail Reception | Join us for the Welcome Cocktail Reception sponsored by Edward Jones to kick off WAS San Francisco from 5:30 – 7:00 pm in the Skyline B and Terrace on the 21st floor of the JW Marriott San Francisco Union Square.

7:45am – 8:30am

Registration and breakfast

8:00am – 8:30am

Pre-conference coaching session

Succession planning blueprint: buying, selling and when it’s time to raise your hand

Our panel of “coaches” will share their big-picture insight on the opportunities business owners should embrace and the obstacles to avoid. For those who strive to be successors, learn how to prepare yourself and make sure you are visible and ready to negotiate when the top brass starts looking for candidates.

Speaker:

Sally Ng, Financial Adviser, LPL Financial

Jeanette Ng, Financial Adviser, LPL Financial

Casey McKeon, Senior Succession & Acquisition Consultant , Raymond James & Associates, Inc

8:30am – 8:35am

Opening remarks

Liz Skinner, Special Projects Editor, InvestmentNews

Mary Beth Franklin, Contributing Editor, InvestmentNews

8:35am – 9:15am

Investing in an Uncertain World

Global economic conditions and geopolitical events can lead to investment risks and opportunities. The global economy has slowed and risks of an economic slowdown in the U.S. are rising. We will discuss the headwinds and tailwinds and how to prepare investment portfolios for potential volatility ahead.

Speaker:

Tracie McMillion, CFA, Head of Global Allocation, Global Investment Strategy - Wells Fargo

9:15am – 10:05am

1 I&W CE Credit

Raise your game: The playbook of world-class female advisers

Discover the tangible tips and strategies that top female advisers use to consistently attract assets through the five-star experiences they create to ultimately define their brand and make them definitively referable. Learn how they build innovative practices into their business models, create definable five-star experiences and generate the highest client satisfaction scores in the industry. Get insight on how to increase minimums, continuously generate growth with fewer clients as well as create outside-the-box client acquisition strategies that pull in more assets.

Speaker:

Susan Kay, Vice President and Director of Business Development, MFS Fund Distributors, Inc.

10:05am – 10:20am

Networking break

10:20am – 10:40am

Spotlight session: Industry call to action: Making more room for female financial planners

Despite a concerted effort to attract more women to the financial advice profession, the percentage of women designees has remained relatively flat for over a decade at 23 percent. Research conducted by the CFP Board has uncovered the barriers and the solutions for tearing them down. Learn what you can do to make a difference at your firm and your community to make more women aware of the profession. Come away with practical tactics for making our industry one that is supportive and welcoming to women.

Speaker:

Jocelyn D. Wright, CFP, Special Adviser on Gender Diversity. CFP Board Center for Financial Planning

10:40am – 11:00am

Spotlight session: Female financial empowerment

Women are less confident than men about their knowledge of financial matters, and less likely to seek out information. This session is to help educate advisers on how to empower women to take charge of their financial future by offering practical strategies and considerations for dealing with life's challenges.

Speaker:

Tammy McKennon, Financial Advisor, Edward Jones

11:05am – 11:50pm

Fireside Chat with Carrie Schwab-Pomerantz

Financial Literacy: Solving for the industry’s next generation of adviser/client relationships

Our industry is amid the midst of significant change, spurring a new generation of investors shaped by new technologies and expectations. Additionally, shifting demographics with the aging of advisers and an upcoming transfer of wealth from baby boomers to their children will upset many established adviser/client relationships. In this session, learn from leading advocate for financial literacy and one of America’s most trusted sources for financial advice, Carrie Schwab-Pomerantz on how early financial literacy can inspire the next generation of financial advisers to join a more diverse and inclusive profession that serves the needs of a more diverse investor population.Carrie will share how she leverages her resources and leadership (financial, social, cultural, business, and personal) and explain why her life’s mission to make investing accessible to men and women from all walks of life is so important to society and the economy today.

Speaker:

Carrie Schwab-Pomerantz, CFP, Board Chair and President, Charles Schwab Foundation, Senior Vice President, Charles Schwab & co., Inc. and Board Chair, Schwab Charitable,

Moderator:

Mary Beth Franklin, Contributing Editor, InvestmentNews

12:00pm – 1:00pm

Networking lunch

1:00pm – 1:20pm

Spotlight session: Scaling your practice to create freedom in your life

Join top adviser, Julia Carlson as she shares some of her strategies to overcome common challenges advisers face. Julia will provide helpful and pratical tips to create scale in your practice and freedom in your life.

Julia M. Carlson, Founder and CEO, Financial Freedom Wealth Management Group

1:20pm – 2:10pm

1 CFP CE Credit

1 I&W CE Credit

The War for Talent -The next gen adviser

For the financial planning industry, it has never been more important to build a pipeline of next generation advisers. In addition to that, there is a growing demand for more female advisers, more young advisers, and more diversity all around. This session lead by Next Gen experts will explore ways to grow and nurture a new talent pool of next gen advisers ready to serve a new and growing generation of diverse investor population.

Panelist:

Kate Healy, Managing Director, Generation Next, TD Ameritrade

Jocelyn D. Wright, CFP, Special Adviser on Gender Diversity. CFP Board Center for Financial Planning

Saundra Davis, MSFP, APFC®, FBS® , Sage Financial Solutions

Moderator:

Liz Skinner, Special Projects Editor, InvestmentNews

2:15pm – 3:00pm

Build your brand: Finding, Articulating and Amplifying your Unique Offering

Work isn’t work when you are doing what you love. Learn from experts who have created a brand and a value proposition that is authentic to them and resonates naturally with the clients they want to serve. Come away with practical strategies for defining what differentiates you from your competition, fine-tuning your messaging and marketing in a way that naturally attracts new clients and referrals.

Panelist:

Rene Nourse, Founder and CEO, Urban Wealth Management

Wanda Delgado, CFP, Insight Financial Advisors

Sonya Dreizler, Founder, Solutions with Sonya

Moderator:

Liz Skinner, Special Projects Editor, InvestmentNews

3:00pm – 3:50pm

1 CFP CE Credit

1 I&W CE Credit

Maximizing Social Security through Transitional Times

Social Security is crucial—particularly for women in transition—whether moving into a planned retirement or confronting the challenges of divorce or loss of a spouse. Learn how to maximize your clients’ social security benefits based on their stage of life and prepare them for Medicare costs, which can be surprisingly high depending on their income and marital status. Walk away with a checklist of do’s and don’ts to share with your colleagues back at the office and in client meetings.

Speaker:

Mary Beth Franklin, Contributing Editor, InvestmentNews

3:50pm – 4:05pm

Networking break

4:05pm – 4:55pm

1 CFP CE Credit

1 I&W CE Credit

Communication Deep Dive: Managing and Connecting with Personality DNA

Do you know how to turn personality conflicts into personality connections that forge strong, mutually beneficial relationships? In this interactive session, T.E.A.M Dynamics will help you understand your own – and others' – core personality type. Learn to read verbal and non-verbal cues to determine personality types, better understand yourself, how clients and prospects perceive you, as well as how to bridge the gap between your personality and those of your clients.

Speaker:

Lisa Kueng, Director of Creative Campaigns, Invesco

4:55pm – 5:00pm

Closing remarks

Moderator:

Liz Skinner, Special Projects Editor, InvestmentNews

5:00pm – 6:15pm

Cocktail reception

New York City | November 19th, 2019 New York City

November 18th Welcome Cocktail Reception | Join us for the Welcome Cocktail Reception sponsored by Edward Jones to kick off WAS New York from 5:30 – 7:00 pm at the Walker Hotel Greenwich Village.

7:45am – 8:30am

Registration and breakfast

8:00am – 8:30am

Pre-conference coaching session

Succession planning blueprint: buying, selling and when it’s time to raise your hand

Our panel of “coaches” will share their big-picture insight on the opportunities business owners should embrace and the obstacles to avoid. For those who strive to be successors, learn how to prepare yourself and make sure you are visible and ready to negotiate when the top brass starts looking for candidates.

Moderator:

Liz Skinner, Special Projects Editor, InvestmentNews

Speaker:

Laura Jane Powell, Succession & Acquisition Consultant

8:30am – 8:40am

Opening remarks

8:40am – 9:30am

Minding the Investment Gap

Women are 51 percent of the workforce and they control 85 percent of household spending, but they invest less than men. When Wall Street managers began noticing this, they said women needed to change their mindset to adapt to the market. But Sallie Krawcheck knew that it was the market, not women, that needed to adapt. Find out how Sallie parlayed what she learned as a Wall Street CEO to help women invest in their own financial futures, and those of other women.

Speaker:

Sallie Krawcheck, CEO and Co-Founder, Ellevest

9:35am – 10:25am

Raise your game: The playbook of world-class female advisers

Discover the tangible tips and strategies that top female advisers use to consistently attract assets through the five-star experiences they create to ultimately define their brand and make them definitively referable. Learn how they build innovative practices into their business models, create definable five-star experiences and generate the highest client satisfaction scores in the industry. Get insight on how to increase minimums, continuously generate growth with fewer clients as well as create outside-the-box client acquisition strategies that pull in more assets.

Speaker:

Susan Kay, Vice President and Director of Business Development, MFS Fund Distributors, Inc.

10:25am – 10:45am

Networking break

10:50am – 11:10am

Spotlight session: Voice of the Millennial Customer

Dispelling the myths about the largest generation in U.S. labor force to understand how you can engage them and why you should care.

Speaker:

Amy Webber, President & CEO, Cambridge Investment Group

11:15am – 12:00pm

Build your brand: Finding, articulating and amplifying your unique offering

Work isn’t work when you are doing what you love. Learn from financial advisers who have created a brand and a value proposition that is authentic to them and resonates naturally with the clients they want to serve. Come away with practical strategies for defining what differentiates you from your competition, fine-tuning your messaging and marketing in a way that naturally attracts new clients and referrals.

12:00pm – 1:00pm

Networking lunch

1:05pm – 1:55pm

Maximizing social security through transitional times

Social Security is crucial—particularly for women in transition—whether moving into a planned retirement or confronting the challenges of divorce or loss of a spouse. Learn how to maximize your clients’ social security benefits based on their stage of life and prepare them for Medicare costs, which can be surprisingly high depending on their income and marital status. Walk away with a checklist of do’s and don’ts to share with your colleagues back at the office and in client meetings.

Speaker:

Mary Beth Franklin, Contributing Editor, InvestmentNews

2:00pm – 2:45pm

How Women Advisers Can Release their Strengths (With No Apologies.)

Women advisors bring a unique set of skills to the industry that has often been ignored by the traditional training. Ready to defy tradition women are carving out a unique path to success that works in harmony with who they are as a woman and an adviser. As a result, success comes easier, faster and is more purposeful.

Learn why the old business model has been holding women back, a new business model that attracts more women with wealth and why male advisers are embracing the new feminine approach to growth.

Speaker:

Adri Miller-Heckman, Keynote Speaker, Author and Consultant

2:50pm – 3:35pm

Financial Literacy 101: Solving for the industry’s next-gen, diversity and inclusion problems

Financial advisers are uniquely positioned to improve financial health in their communities, potentially change the economic outlook for the future and encourage more people to seek financial advice. Get practical action steps and examples of how even small amounts of your time can help improve overall financial confidence, competency and awareness. Learn how financial literacy can also inspire the next generation of financial advisers to join a more diverse and inclusive profession that serves the needs of a more diverse investor population.

Panelist:

Kate Healy, Managing Director, Generation Next, TD Ameritrade

3:35pm – 3:50pm

Networking break

3:55pm – 4:55pm

Communication deep dive: Managing and connecting with personality DNA

Do you know how to turn personality conflicts into personality connections that forge strong, mutually beneficial relationships? In this interactive session, T.E.A.M Dynamics will help you understand your own – and others' – core personality type. Learn to read verbal and non-verbal cues to determine personality types, better understand yourself, how clients and prospects perceive you, as well as how to bridge the gap between your personality and those of your clients.

Speaker:

Lisa Kueng, Director of Creative Campaigns, Invesco

4:55pm – 5:00pm

Closing remarks

5:00pm – 6:15pm

Cocktail reception

*Agenda subject to change.

Sponsored by

Testimonials

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For over five years, the Women Adviser Summit has hosted thousands of women across the country with the goal of investing in their business, their brand and themselves, all while collaborating and networking with like-minded peers. Join in on the experience!

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CE Credits

The San Francisco Women Adviser Summit is accepted for 3 CE Credits by the CFP Board. Investments & Wealth Institute ® has accepted this program for 5 hours of CE credit towards the CIMA®, CPWA®, CIMC ®, and RMA®certifications.

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