Diversity Champion Finalist

LPL financial

Independent broker-dealer Year founded:1989 Employees:4,300

LPL Financial helps its advisers tap new cultural markets in their fast-changing communities, believing that those who embrace diversity will be first to set up an inclusive practice. “We want to make sure advisers understand the dynamics that matter to communities of investors,” said Kathleen Zemaitis, the senior vice president who leads the diversity and inclusion team of five.

Advisers must begin by asking the right questions and listening. Since women live longer, and are concerned about outlasting their money, they often gravitate toward a safe financial plan that will last and grow. Moreover, women, like millennials and LGBTQ clients, are particularly interested in ESG-themed investments. Ms. Zemaitis pursues three goals: attract more diverse advisers, help them connect with cultural markets, and provide them with an inclusive “home."

Women — like LGBTQ, African American and Hispanic adviser communities — value the firm’s models, which let them build their practices independently, with consistent compensation. They also appreciate its scale, and lack of a glass ceiling. Last year, LPL recruited more women than any other broker-dealer, and the highest number of women who transitioned between firms, according to Ms. Zemaitis.

Contact Ms. Zemaitis at kathleen.zemaitis@lpl.com to learn more about the firm's diversity and inclusion initiatives.

— Vanessa Drucker

Lifetime Achievement

Rising Stars

See it, Be it Role Models

Outstanding Practices

Diversity Champions


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