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Build a brand that reflects purpose and personality

Create a strategic marketing plan and be vibrant, says Jud Mackrill, CEO of Milemarker. Episode two of the five-episode Triple Play: Adviser Marketing series.

@JudMackrill

More: Triple Play: Tips to Grow Your Biz

Just getting a designation isn’t enough

Just getting a designation isn’t enough

Niche advisers should demonstrate their expertise

Niche advisers should demonstrate their expertise

Choose a niche by deciding what you’re passionate about

Choose a niche by deciding what you’re passionate about

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